Our digital PR campaigns build links and social shares to improve search engine visibility and drive awareness. We underpin this with technical search counsel to ensure that websites are planned and built to convert traffic.
Public relations is digital PR now
In the modern age of PR, most public relations practitioners are now practicing digital PR. The question is whether most PR agencies know what they are doing and how to measure the outcomes. We’d argue that most of the industry is way behind in terms of their approach to digital PR.
Digital PR is media relations designed to secure online press coverage in media and blogs. The objective to drive brand awareness and reputation, but also to earn links and drive meaningful traffic to websites that convert into sale. This means creative media relations campaigns from time served PR practitioners, but delivered by people who know how online media is benefits clients and drives commercial outcomes. Digital PR is more than links and analytics.
You are in safe heads with our Digital PR experts
PR Agency One is known for award winning, creative, strategic digital PR campaigns that make a difference. Don’t take our word for it. Read our case studies on for sports retailer Decathlon, Rada and online GP service Push Doctor. Our teams know as much about media relations as they do about links. They are at home placing coverage in the national media and with their nose in Google analytics.
Digital PR, SEO and the power of Google for brands
The biggest media influence on brand and reputation is not the BBC, The Sun or Radio 4 – it is Google. That is why search engines matter
We use digital PR alongside industry standard SEO tools and techniques, Google Analytics and other types of data to inform our campaigns and content marketing strategies, and to increase your search engine visibility.
We also understand how to build communities and get your message across via social media platforms.
Call now on 0161 871 9140.