Our digital PR campaigns build links and social shares to improve search engine visibility and drive awareness. Unlike other digital PR agencies, our campaigns are also designed to build brand awareness and reputation. We underpin this with technical search counsel to ensure that websites are planned and built to convert traffic.
We’ve defined what digital PR is
We’ve helped shape and define the digital PR industry since the very first Google Penguin update created interest in using PR for SEO purposes and to help make sense of it all we wrote this helpful post to define what Digital PR is and how it can be measured.
Using Media Relations to Earn Links via Digital PR
Digital PR is now part of the established public relations toolkit. Any business that trades online knows that links from press coverage help to drive search engine visibility and sales. PR Agency One has been at the forefront of digital PR for over 10 years. Our teams create engaging, page ready stories and onsite content which journalist and bloggers want to write about.
Our teams know where to place PR content with the maximum impact for your brand. We avoid nofollow links, affiliate links and only go after the most authoritative and thematically relevant editorial websites possible . We use tools such as SEMRush, Ahrefs, Majestic and Moz to assess the quality of these links and spend our time building relationships with journalists on your behalf.
But don’t just take our word for it, we’ve also won Best use of PR at the UK Search Awards for our work with Auto Trader. Read the case study here.
There is more to Digital PR than links
While links remain the number one ranking factor for search engines, there will always be a clamour to secure links using digital PR. In our opinion this single-minded pursuit of links at all cost is not the best way to get value from your digital PR. A good digital PR will earn links but also demonstrate the value gained from editorial coverage, such as conversions, third party endorsement, reputation and brand.
These wider benefits of digital PR send traffic and conversions to client websites via branded search terms. Traffic and conversions can come from referral, direct and even from your branded Google Adwords campaign.
All Public Relations is digital PR now
In the modern age of PR, most public relations practitioners are now practicing digital PR. The question is whether most PR agencies know what they are doing and how to measure the outcomes. We’d argue that most of the industry is way behind in terms of their approach to digital PR.
Digital PR is media relations designed to secure online press coverage in media and blogs. The objective to drive brand awareness and reputation, but also to earn links and drive meaningful traffic to websites that convert into sale. This means creative media relations campaigns from time served PR practitioners, but delivered by people who know how online media is benefits clients and drives commercial outcomes. Digital PR is more than links and analytics.
You are in safe hands with our Digital PR experts
PR Agency One is known for award winning, creative, strategic digital PR campaigns that make a difference. Don’t take our word for it. Read our case studies on for sports retailer Decathlon, Rada and online GP service Push Doctor. Our teams know as much about media relations as they do about links. They are at home placing coverage in the national media and with their nose in Google analytics.
If you want to find out more about our digital PR approach why not read one of our latest blog posts: what is digital PR and how do we measure success?
Digital PR, SEO and the power of Google for brands
The biggest media influence on brand and reputation is not the BBC, The Sun or Radio 4 – it is Google. That is why search engines matter.
We use digital PR alongside industry standard SEO tools and techniques, Google Analytics and other types of data to inform our campaigns and content marketing strategies, and to increase your search engine visibility.
We also understand how to build communities and get your message across by turning digital PR campaigns into fully integrated, creative campaigns. They become more than just link drivers, but a core part of your marketing effort.
Call now on 0161 871 9140.