Our market research tools allow us to understand the major concerns and priorities of key audiences. Not only what dominates their thoughts and conversation, but also their emotional response to products, services, organisations or issues.
What is market research?
Market research is a marketing process to gather information about customer or stakeholders needs and preferences. What many people overlook is that market research is a statistical science that must be conducted using tried and tested methodologies. If these processes aren’t followed then the findings and insights might be wrong or inaccurate, which ultimately leads to poor or catastrophic decision making. Your business needs to work with experts.
The types of research we conduct are:
- Panel research
- Market segmentation
- Product testing
- Advertising testing
- Satisfaction and loyalty analysis
- Brand awareness and reach
- Pricing research
Why is market research so valuable?
Market research is essential for business growth, to identify new opportunities and to protect your business from unnecessary risk. If you have a new product, or need information on your competitors, customers, or just need broader business intelligence then market research can be a valuable process.
Reputation Key to Understanding Markets
Key to understanding audiences and markets is to establish what drives reputation. By examining how audiences feel about sectors, issues and brands, we can identify opportunities for growth, test the likely reaction to new products and services, and show how to create greater levels of trust and audience engagement.
These insights are coupled with our expertise in building better reputation to provide clear paths for earning higher status with customers or other key audiences.
We are able to benchmark perceptions with competitors or even track changes in perception over time or in response to specific events or issues.
We work with clients to use these insights to build reputation:
Reputation Measurement and Tracking – showing where strengths and weaknesses lie and how reputation is being affected by campaigns and issues.
Coaching and training – working with organisations to positively change customer service and product development.
Communications strategy, stakeholder engagement and media relations – maximizing the effectiveness and impact of PR, marketing and digital campaigns.