Consumer companies need to build a brand, create loyalty and drive sales. Consumer PR is the answer.
We work tirelessly to generate stand-out awareness for the consumer brands we work with by creating engaging, original brand stories and using consumer insight to make sure your key messages are reaching the right audience.
Our Consumer PR team is has decades of experiences in creating strategy and delivering award-winning PR, digital and social media campaigns for some of the country’s biggest brands.
Decathlon, RADA, Serenata Flowers and AppliancesDirect all chose us. Why don’t you join the family?
Award-winning Consumer PR
Our B2C experience spans product launches, product placement, headline-grabbing stunts, content creation, copywriting, managing celebrity talent and sponsorship, event management and experiential campaigns and thought leadership.
Creativity and strategy go hand-in-hand to generate endorsements from powerful influencers and your consumers that help to drive sales.
And we prove the impact of our B2C campaigns.
Our unique OneEval measurement tool applies e-commerce evaluation techniques as part of our own evaluation tools to track the impact of our campaigns, right down to cost per customer acquisition.
Consumer PR Product launches and event management
There are many ways to engage with your audience.
Brands that come face-to-face with the people who matter most of them forge a greater understanding of their products and services, and the values they stand for, and create a better customer experience.
We create product launches, experiential media events, roadshows and exhibitions to form strong connections between brands and their audiences.
Using insight to create better experiences
Before we pick up a pencil to begin to design a consumer PR campaign, we step into the world that the company lives in.
By getting under the skin of its history, culture, products or services, and of course, its competitors, we are able to really understand the commercial objectives driving the experience.
We work with renowned research agencies, analysts and journalists to unearth insights that help shape strategic and creative thinking and ensure our experiences achieve measurable commercial outcomes.
Our consumer PR offering includes:
- PR brief development and refinement of KPIs
- PR consultancy to develop strategic approach
- Development of a 12 month PR campaign
- Campaign scoping and detailed monthly planners
- Delivery of PR campaigns by a a well trained team of PR professionals
- Monthly planning meeting with agendas sent out 48 hours in advance and contact reports sent 48 hours afterwards
- Quarterly PR measurement and account reviews
- Annual campaign tracking
We specialise in a broad range of consumer sectors including:
- Beauty and lifestyle
- Ecommerce PR services
- Electrical appliances
- Health and beauty
- Health and fitness
- Travel and destination