Content marketing and PR can deliver great results if integrated, and this approach is core to PR Agency One’s business model.
Approach to Content Marketing
Don’t fall into the trap of making content for content’s sake. Content marketing can take many forms but is the use of onsite content to increase search engine visibility and drive traffic and conversions. It is closely linked to SEO PR, but there are some small nuances and points of difference.
Content marketing involves creating great and shareable content that helps bring customers into the sales funnel. These customers can either convert while on site or be added to a retargeting campaign. Content also helps earn valuable links which will help improve the search engine visibility of a site.
The types of content marketing offered by PR Agency One include:
One of the most common forms of content marketing is thought leadership and helps tap into your prospect’s psyche while they are exploring business opportunities or researching solutions to a challenge.
PR Agency One creates content designed to speak to business leaders at this early stage in the buying cycle – before they draw up a short list of businesses. This content doubles as material for sales and marketing professionals as well as digital marketing material. If planned well whole PR campaigns can be created based around content marketing themes.
We then wrap up our client campaigns with our industry-leading PR analytics and measurement, ensuring that marketing professionals and the c-suite have actionable insights on the effectiveness of their PR campaign.
Don’t take our word for it. Ask our clients, such as Decathlon, One4all and Perkbox. Case studies of our work are available here.
Social media in content marketing
Content marketing and social media work hand in hand. PR Agency One blends social media such as blogging, Twitter, Facebook, LinkedIn and Instagram into its content marketing programmes, helping businesses become publishers with the aim of raising profile, driving traffic and ultimately generating leads and sales.
- Find out more about our SEO and SEM offering
- Find out more about our content marketing and social media services
- Find out more about our website development offer