Developing and understanding your employer brand reputation as an employer is key to retaining and recruiting the best talent, helping businesses to thrive and reducing the cost of recruitment and lost expertise.
Creating a Reputation an an Employer of Choice
Often as part of our corporate profiling activity, we will develop campaigns that communicates our clients as a successful and innovative employer to attract talent. It’s important to target and highlight a number of areas:
- Sustainable success / growth
- Innovation and modern employment practices
- Culture and employee benefits
- Training and opportunity
- Personality of leaders
- Awards and ‘evidence’
Targeting the right audience
We find our clients target a broad range of audiences. Many are recruiting school leavers, undergraduates and graduates – a demographic which has a completely different outlook to the rest of the jobs market.
Then there are other clients which have a number of priority niche audiences, for example tech-aware, women and BME candidates – and many corporates are aiming to broaden the social demographic of their intake.
As well as targeting mainstream media channels we also put specific focus on media speaking directly priority audiences – targeting niche audiences is getting tougher so use an expert like PR Agency One. We’ll increase your reach and conversion.
Measuring Your Employer Brand
Our Employer Brand measurement and tracking tools allow organisations to see how they are perceived. As well as tracking how they are viewed against the key attributes of ‘good’ employers, we are also able to show how perceptions differ between grades, gender, departments and from region to region.
Our digital reputation tracker also enables organisations to see what impact their reputation is having on potential new recruits. Enabling organistations to influence how they are perceived in order to attract the right profile of candidates.
We can also show Employer Brand reputation in comparison or similar organisations, helping to ensure top talent doesn’t go elsewhere.
These insights enable employers to evolve their relationships and also tackle emerging problems before they become major issues. Using our coaching and training services to positively change behaviour and corporate culture.
Organisations can also use our communications strategy, stakeholder engagement and media relations, to improve their employer brand, changing perceptions and creating a stronger pipeline of new talent to help their business to grow.