Media Relations

For decades the team at PR Agency One has undertaken award winning media relations campaigns but delivered them with verve, skill and a digital twist.

Our expert media relations team work daily with national, consumer and broadcast media to deliver exceptional results for clients.

We have time served former journalists, mixed with the brightest PR and journalism graduates, and digitally savvy search and analytics experts to ensure that your media relations are delivered with purpose and clarity so that your message is heard in a crowded marketplace.

The PR media relations teams’ process includes:

  • Setting objectives for commercial and communication outcomes
  • Developing a media relations plan
  • Creating media relations content
  • Global, broadcast, national and consumer media relations activity
  • Evaluation

No one knows media relations like we do. We have incomparable relationships with journalists that are founded on decades of experience and a news-sense like no other.

Whether you need stunts, research, press photography, press trips, or any other PR tactic then get in contact. What makes us different is how we measure PR outcomes, weaving traditional media relations expertise into modern PR analytics to ensure that commercial objectives are always met.

 

What is media relations?

‘What is media relations?’ sounds like an obvious question to ask and one that many buyers will know the answer to, but you will be surprised at the wide range of answers you get back from PR people.

Media relations is the planning, management and or delivery of engagement with journalists on behalf of a business or individual.  This can be delivered in house or independently, but often delivered by PR agencies like ourselves.  The outcome is usually press coverage that delivers a message, or helps secure an outcome for an organisation or person.

However, over the past decade it has become apparent that Google has looked more favourably upon businesses that have strong and positive media profiles. Succinctly put: press coverage, and the links within articles, can boost website visibility for non-brand search terms in Google, many of which are commercially valuable.

 

How can media relations benefit your brand?

The three main outcomes are brand, reputation and sales.

Good media relations can increase brand awareness of a business, but of course brand awareness alone can be good and band.

This is why a good PR practitioner focuses on reputation too. By building a strong reputation we can help change perceptions of customers, stakeholders other audiences, by creating desired outcomes that can’t be derived from just brand awareness alone.

Media relations can also drive sales too. Both directly by building brand and reputation with customers but indirectly too. By building links into a website that increase its non-branded search visibility. This last point is very complicated and why we have a dedicated SEO PR page on our site, if you want further reading.

A good media relations campaign will communicate your mission vision and values in a way that simple marketing communications simply can’t.

To benefit from our media relations expertise, please call our managing director James Crawford on 0161 871 9140.

 

 

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