Media Relations

For decades the team at PR Agency One has undertaken award winning media relations campaigns but delivered them with verve, skill and a digital twist.

Our expert media relations team work daily with national, consumer and broadcast media to deliver exceptional results for clients.

The agency is split into two divisions, which cover  consumer PR and corporate / B2B. We have time served former journalists, mixed with the brightest PR and journalism graduates, and digitally savvy search and analytics experts to ensure that your media relations are delivered with purpose and clarity so that your message is heard in a crowded marketplace.

The PR media relations teams’ process includes:

  • Setting objectives for commercial and communication outcomes
  • Developing a media relations plan
  • Creating media relations content
  • Global, broadcast, national and consumer media relations activity
  • Evaluation

No one knows media relations like we do. We have incomparable relationships with journalists that are founded on decades of experience and a news-sense like no other.

Whether you need stunts, research, press photography, press trips, or any other PR tactic then get in contact. What makes us different is how we measure PR outcomes, weaving traditional media relations expertise into modern PR analytics to ensure that commercial objectives are always met.

Don’t just take our word for it, we’ve made available our case studies for our work for Decathlon, BuyItDirect and many others.

What is media relations?

‘What is media relations?’ sounds like an obvious question to ask and one that many buyers will know the answer to, but you will be surprised at the wide range of answers you get back from PR people.

Media relations is the planning, management and or delivery of engagement with journalists on behalf of a business or individual.  This can be delivered in house or independently, but often delivered by PR agencies like ourselves.  The outcome is usually press coverage that delivers a message, or helps secure an outcome for an organisation or person.

However, over the past decade it has become apparent that Google has looked more favourably upon businesses that have strong and positive media profiles. Succinctly put: press coverage, and the links within articles, can boost website visibility for non-brand search terms in Google, many of which are commercially valuable.

What type of media can a business target using media relations?

A narrative can be constructed for all types of media. From the lofty and challenging heights of BBC Radio 4’s Today, down to local newspapers, PR Agency One has experience of securing national coverage on TV and radio, national news outlets, both online and print and across thousands of b2b journals.  Our consumer team regularly secure spots for our clients and their products throughout the day time TV schedule and in the national media.  Our B2b / corporate team are help build brands and reputation.

Broadcast media relations for radio and TV

tv coverage for our clientsEach outlet needs to be treated differently. Often to secure broadcast coverage we will hire a radio studio and undertake a broadcast day to secure back to back interviews with up to 30 different radio stations.  Our spokespeople will be interviewed “down the line” from our own private radio studio and patched in just like you are in the studio with the presenter.

For broadcast TV opportunities, often we need to present producers with a ‘packaged story’ that consists of an articulate and media trained spokesperson, a location to film and a topical piece of news. Often television opportunities require some flexibility with spokespeople being willing to make themselves available at short notice.  Those willing to devote their time to building a broadcast following can profit greatly.

How can media relations benefit your brand?

The three main outcomes are brand, reputation and sales.

Good media relations can increase the brand awareness of a business, but of course brand awareness alone won’t build a reputation.

This is why a good PR practitioner focuses on building reputation too. By working to establish a strong reputation we can help change perceptions of customers, stakeholders other audiences, by creating desired outcomes that can’t be derived from just brand awareness alone.

A good media relations campaign will communicate your mission vision and values in a way that simple marketing communications simply can’t.

Media relations can also drive sales too. This happens directly, by building brand and reputation with customers, but indirectly too, building links into a website that increases its non-branded search engine visibility. We have a dedicated SEO PR page on our site, if you want further reading.

To benefit from our media relations expertise, please call our managing director James Crawford on 0161 871 9140.

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