Christmas PR Case Study: Christmas Tree World

SEO PR campaign case study for Christmas Tree World

Christmas PR campaign for Christmas Tree World


Christmas Tree World, the UK’s premium artificial Christmas tree retailer, appointed PR Agency One’s consumer PR team for its expertise in Christmas PR and ecommerce. The aim? To use SEO PR principles to increase the website’s search engine visibility with the ultimate goals of driving online sales and revenue, for a second year running.

To achieve this, their PR campaign needed to secure blanket coverage for Christmas Tree World’s products in mainstream consumer media, and secure high value backlinks from authoritative news websites.


PR Agency One conducted consumer research to populate news stories targeting the brand’s consumer and B2B audiences.

These were designed and implemented to deliver high domain authority link and increase the website’s visibility in organic search engine results.

This was underpinned by a hardworking, strategic retail PR press office, which focused on rigorous product placement, securing reviews of the product range and and identifying comment opportunities in relevant media.

The team targeted coverage in national newspapers, lifestyle media, interiors titles, wedding media, broadcast news outlets and TV programmes.


  • The Christmas Tree World website overtook its biggest competitor in search engine visibility
  • Revenue increased by 30% year on year
  • Traffic to the website increased 20% year on year
  • 180 pieces of coverage
  • 29 links to the Christmas Tree World website secured in media coverage
  • 53/100 average domain authority of links generated to the website

Coverage highlights included:

  • The Sun
  • The Telegraph
  • Daily Mail
  • House Beautiful
  • The Only Way is Essex

To find out more about how PR Agency One could use a Christmas PR campaign to increase your website’s search visibility and increase sales and traffic at the most crucial time of the year for retail, contact us on:

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