Vertical Video Content Creation

We specialise in integrated PR and social campaigns that go beyond traditional approaches to deliver creative effectiveness for our clients. In today’s digital landscape, captivating vertical video content has become a powerful tool for brands to stand out and engage their audiences. As experts in vertical video production, we can help you create dynamic and visually compelling campaigns that make an impact.

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Our agency understands the importance of tailoring video content to specific platforms and formats. With social media platforms like Instagram and TikTok dominating users’ attention, our vertical video campaigns are designed to suit your objectives, whether it’s increasing brand visibility, driving lead generation, or achieving other specific goals. We know how to create videos that catch the eyes and attention of users as they scroll through their social media feeds.

What sets us apart is our holistic approach. Our vertical video content doesn’t exist in isolation; it seamlessly integrates into the entire PESO mix (Paid, Earned, Shared, Owned). By aligning our campaigns with your overall PR and social media strategies, we ensure maximum impact and consistency across all channels. This integrated approach allows us to amplify your brand’s message and reach a wider audience, generating remarkable results.

We’re proud to have worked with some of the world’s biggest brands, including Decathlon, Auto Trader, and Total Fitness. Our vertical video content has helped these brands effectively convey their messages, connect with their target audiences, and drive engagement. By partnering with PR Agency One, you gain access to our expertise and experience in producing high-quality vertical videos that capture the essence of your brand and resonate with your audience.

Topical news-jacking and quick responsive content in vertical video creation

Stay ahead of the curve with PR Agency One’s expertise in topical news jacking and quick responsive content. In today’s fast-paced digital landscape, being able to seize timely opportunities and create relevant vertical video content is crucial for brands to stay relevant, engage their audiences, and enhance brand perception.

As an award-winning PR agency, we have a deep understanding of how to instinctively leverage trending topics and news events to drive buzz and increase social media reach. Our team stays on top of the latest news, cultural moments, and industry trends, allowing us to identify valuable opportunities for your brand to join the conversation in a meaningful way.

Our quick and nimble approach ensures that your brand becomes an active participant in relevant discussions. We recognise that timing is everything, and our ability to create responsive vertical video content ensures that your message aligns perfectly with the moment, capturing the attention of your target audience.

By integrating your brand seamlessly into trending conversations, we harness the power of the moment to create a lasting impact. Whether it’s capitalising on a breaking news story, a viral social media trend, or a significant cultural event, our team knows how to create vertical video content that resonates with your audience and reflects the values and personality of your brand.

Through our strategic approach, we ensure that your brand’s voice is heard in a cluttered digital landscape. By associating your brand with relevant topics, we increase its visibility, foster engagement, and enhance brand perception. Our goal is to position your brand as a entertaining or trusted voice in your industry.

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Creative planning and storyboarding for vertical media

To be successful in creating sharable vertical video our agency has developed skills that go well beyond creativity and storytelling. Our agency excels in creative planning and storyboarding. We ensure each vertical video tells a compelling narrative that resonates with your target audience. By collaborating closely with you, we brainstorm innovative ideas, develop concepts, and craft engaging storylines. With PR Agency One, your vertical videos will captivate viewers and leave a lasting impression.

Here are a few technical ways we employ to plan and produce creative planning and storyboarding for your vertical videos:

1. Brainstorming Sessions: We conduct collaborative brainstorming sessions with you to generate innovative ideas that align with your brand and campaign objectives. Our team facilitates discussions to explore various creative angles, ensuring the concepts we develop are fresh and engaging.

2. Concept Development: Once we have a clear understanding of your goals, target audience, and messaging, we develop concepts that translate into captivating vertical videos. We focus on crafting narratives that resonate with your audience, evoke emotion, and effectively communicate your key messages.

3. Storyboarding: Our experts create detailed storyboards that serve as visual blueprints for your vertical videos. Storyboarding allows us to plan the sequencing of shots, transitions, and key visual elements. It helps us ensure a cohesive and compelling narrative that aligns with your brand’s tone and style.

4. Shot Planning: We carefully plan the shots for your vertical videos, considering factors such as composition, framing, and camera movements. Our team strategically selects angles and perspectives that enhance the storytelling and visual impact of the video, creating a dynamic viewing experience.

5. Art Direction: We provide art direction to ensure that the visual elements of your vertical videos are cohesive and aligned with your brand’s aesthetic. This includes guidance on colour palettes, typography, graphics, and overall visual style. Our attention to detail in art direction elevates the overall quality and appeal of your videos.

6. Scriptwriting and Voiceover: If your vertical video requires a script or voiceover, we have talented copywriters and voice artists who can create compelling scripts and deliver engaging voiceovers. We focus on concise and impactful storytelling that complements the visual elements and drives the desired message.

7. Pre-production Planning: We meticulously plan every aspect of the production process, including location scouting, prop selection, talent casting, and equipment requirements. Our team ensures that all logistical elements are carefully arranged to streamline the production and maintain efficiency.

By employing these technical approaches to creative planning and storyboarding, we ensure that your vertical videos are meticulously crafted to captivate viewers and deliver your brand’s message effectively. At PR Agency One, we take pride in our attention to detail and collaborative approach to create memorable and engaging video content.

Driving Brand Engagement and Conversions from Vertical Video Content

Vertical videos are a powerful tool for driving brand engagement and conversions. With PR Agency One, we leverage the inherent visual appeal of vertical video to increase engagement rates, grow social media followers, and generate leads for your brand. Experience the impact of our strategies and watch your viewers transform into loyal customers and brand advocates. Here’s our process:

1. Compelling Call-to-Action: We strategically incorporate compelling call-to-action elements in your vertical videos. This can include on-screen text, voiceover prompts, or visually engaging graphics that encourage viewers to take specific actions, such as visiting your website, making a purchase, or subscribing to your newsletter. We carefully position and time these elements to maximise their impact and drive conversions.

2. Storytelling with a Purpose: Our storyboarding process focuses on creating narratives that connect with your target audience and align with your brand’s values and objectives. By crafting stories that resonate emotionally, we capture viewers’ attention and foster a deeper connection with your brand. This emotional connection increases engagement and encourages viewers to take action.

3. Visual Cues and Branding: We strategically use visual cues and branding elements throughout your vertical videos to reinforce your brand identity and increase recognition. From logos and brand colours to consistent visual styling, these elements help create a cohesive and memorable experience for viewers. By incorporating your brand elements thoughtfully, we enhance brand engagement and build trust with your audience.

4. Strategic Placement of Key Messages: During the storyboarding process, we identify key messages and ensure they are strategically placed within the video. By integrating these messages seamlessly into the narrative or using visual techniques like text overlays, we maximise their impact and ensure they are memorable to viewers. This strategic placement increases brand recall and influences viewers’ decision-making process.

5. Optimising Video Length: We consider the ideal video length for your vertical videos based on the platform and audience preferences. By striking the right balance between conveying your message and maintaining viewer engagement, we optimise the video length to keep viewers interested and increase the likelihood of conversions. Our team understands the attention spans of social media users and tailors the video duration accordingly.

6. Incorporating Social Proof: To drive brand engagement and conversions, we strategically incorporate social proof elements into your vertical videos. This can include user testimonials, reviews, or case studies that highlight the positive experiences of your customers. By showcasing real-life examples of how your brand has benefited others, we build trust and credibility, which leads to increased engagement and conversions.

7. A/B Testing and Analytics: We leverage A/B testing and analytics to measure the effectiveness of your vertical video campaigns. By testing different versions of your videos, headlines, or call-to-action elements, we gather valuable data and insights on what resonates best with your audience. This data-driven approach allows us to refine our strategies, optimise engagement, and improve conversion rates.

8. Platform-Specific Implementation: The availability and functionality of the “Swipe Up” feature may vary across different social media platforms. We stay up-to-date with the latest platform features and guidelines to ensure optimal implementation of the “Swipe Up” functionality on platforms such as Instagram, Snapchat, or TikTok. This tailored approach ensures that your vertical videos take full advantage of the platform-specific capabilities to drive engagement and conversions.

Harnessing the power of social media platforms for vertical video

Different social media platforms have unique requirements and preferences. With our expertise, we tailor your vertical video content for platforms such as Instagram, TikTok, Snapchat, and Facebook. We stay updated on platform trends, algorithm changes, and user preferences to ensure your content remains relevant and effective.

Vertical video is a growing segment within social media and of course marketing. Here’s eight reasons why we are prioritising this type of video content.

1. Vertical video consumption is on the rise: According to a study by eMarketer, the average time spent watching digital video on mobile devices increased by 35% in 2021, with vertical video being a significant contributor to this growth.

2. Mobile users prefer vertical video: A survey conducted by Animoto found that 79% of consumers find vertical video more engaging than horizontal video formats. Additionally, 94% of respondents reported holding their phones upright most of the time, indicating a natural inclination towards vertical viewing.

3. Social media platforms prioritise vertical video: Platforms like Instagram, TikTok, and Snapchat have embraced vertical video formats. Instagram Stories alone has over 500 million daily active users, making it a highly engaging platform for vertical video content.

4. Higher completion rates: Vertical video has been found to have higher completion rates compared to horizontal videos. Snapchat reported that vertical video ads had a 9x higher completion rate than horizontal video ads.

5. Increased social media engagement: Brands that leverage vertical video on social media platforms often experience higher engagement rates. According to a study by Buffer, vertical videos on Instagram Stories had a 29% higher completion rate than horizontal videos, indicating increased viewer attention and interaction.

6. Enhanced mobile user experience: Vertical videos are optimised for mobile viewing, providing a seamless and immersive experience for users. With the majority of internet users accessing content on their smartphones, vertical video content ensures a user-friendly and intuitive viewing experience.

7. Effective storytelling: Vertical video allows for a more intimate and immersive storytelling experience. The full-screen format captures viewers’ attention and enables brands to deliver concise and impactful narratives, resulting in better brand recall and emotional connections.

8. Increased social media reach: Social media platforms favour vertical video content and often prioritise it in users’ feeds. By leveraging this format, brands can enhance their organic reach and visibility, reaching a broader audience and increasing the potential for viral sharing.

These statistics highlight the growing importance of vertical video in capturing users’ attention, increasing engagement, and driving brand success on social media platforms. Incorporating vertical video into your marketing strategy can help you stay ahead of the curve and maximise your impact in the digital landscape.

Captivating Vertical Video Content

At PR Agency One, we know how to create visually stunning and attention-grabbing vertical video content that stops users mid-scroll. Our team understands the intricacies of social media stories and platforms like TikTok, allowing us to craft captivating videos that make an impact. We’ll help your brand shine amidst the noise, driving engagement and conversions.

To capture captivating vertical video content, it’s essential to pay attention to several technical aspects:

1. Vertical Framing: We know the importance of optimising your composition for the vertical format. Our team carefully frames shots with vertical orientation in mind, ensuring that the subject is centred and fills the frame vertically. This eliminates any empty space and creates a visually appealing composition that grabs viewers’ attention.

2. Aspect Ratio Optimisation: When creating your video, we pay close attention to the aspect ratio to match the platform you’re targeting. Different platforms have varying aspect ratio requirements, such as 9:16 for Instagram Stories and TikTok, and 2:3 for Snapchat. By optimising the aspect ratio, your video will fit perfectly on the screen without any cropping or distortion.

3. Dynamic Visuals: To make your video truly captivating, we incorporate visually compelling elements that instantly capture viewers’ attention. We use vibrant colours, interesting patterns, and striking visuals that align with your brand and convey your intended message. These dynamic visuals create an engaging and visually appealing experience for viewers.

4. Motion and Transitions: Smooth and seamless transitions between shots are essential for maintaining a visually pleasing flow in your video. Our experts experiment with creative transitions, such as swipes, fades, and zooms, to add energy and keep viewers engaged throughout the video. These transitions enhance the overall viewing experience.

5. Text Legibility: If your video includes text overlays or captions, we ensure that they are easily readable on mobile devices. We carefully choose fonts that are clear and legible, adjusting their size and contrast to ensure they are easily visible on smaller screens. Clear and concise text enhances viewer comprehension and engagement.

6. Mobile-Friendly Formatting: We understand the significance of optimising your video for mobile viewing. Our team takes the necessary steps to ensure that your video loads quickly and plays smoothly on various devices and network connections. We compress the video file without compromising quality, reducing buffering time and ensuring seamless playback.

7. Captivating Opening and Thumbnail: We believe in capturing viewers’ attention right from the start. Our experts create a visually compelling opening sequence that instantly grabs the viewer’s interest. We understand that the first few seconds of your video are crucial for hooking viewers. Additionally, we carefully select an eye-catching thumbnail that accurately represents the content and entices users to click and watch.

8. Vertical-Oriented Visual Effects: To add depth and visual interest to your video, we explore visual effects that work seamlessly in the vertical format. Our team utilises vertical scrolling animations, parallax effects, or split-screen techniques to enhance the overall visual experience and captivate viewers.

At PR Agency One, these are the considerations our talented team takes to ensure that your vertical video content is truly captivating. We understand the nuances of creating visually stunning videos for social media platforms, and we’re here to help your brand shine amidst the competition.

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