Social media monitoring and listening

Social media monitoring and listening

Social media monitoring – you’d be amazed at how many businesses don’t have a clear understanding of the impact of social media on their brand.

The time, effort and expense you spend on social media. Is it worth it? Could it be more effective? Are you missing amazing opportunities? Are you even damaging your brand through social media? Do you know? 

We’ll tell you. We’ll tell you across: 

  • Social content – The channels you run such as Facebook, Twitter, YouTube and Instagram. 
  • Open channels – The whole of the social-sphere within which your owned channels operate. 
  • Paid channels – Facebook and Instagram advertising, PPC etc

And we’ll not only tell you the detailed metrics, things like growth, reach, amplification or click through, but we’ll give you a more elevated view on things such as engagement, conversions, ROI and the rest. 

All the metrics you need to reveal the all-important pressure points, those areas where you need to relax or exert your social efforts. 

Social Media Monitoring

Whereas monitoring reveals the past, the gathering of information, the capturing of what people are posting about you, the recording of what is happening in your industry’s social space. Things like:

  • Brand mentions
  • Relevant hashtags
  • Competitor references
  • Industry trends

PR Agency One knows that social media monitoring is a crucial part of PR strategy. We monitor brand mentions, relevant hashtags, competitor references and industry trends to keep up-to-date with the latest conversations in your field. Our team then uses this data to inform our social listening practices – setting out the future for PR campaigns and helping you stay ahead of the competition. Our cutting-edge technology and experienced PR team guarantees you’ll never miss an important opportunity again. Get in touch to find out more about PR Agency One’s social media monitoring services.

We know the importance of staying ahead of the competition, and PR Agency One is here to ensure you don’t miss an opportunity. Let us help you stay on top of your PR strategy with our social media monitoring services. Get in touch today to learn more about how PR Agency One can help!

Our team is ready to help you stay ahead of the competition and make sure that PR Agency One keeps you in the know. Contact us today to find out more about our social media monitoring services – get the data your business needs to move forward with confidence.

Social Media Listening

Social Media Listening evaluates your social media data for actionable insights. Insights to inform future engagement strategies. The ways in which you communicate, the subjects you engage in, the language you engage with, the influencers and advocates you should identify.

PR Agency One puts social media monitoring and social media listening at the forefront of our PR strategy. We use both techniques to engage with audiences on a deeper level by truly understanding their conversations and sentiment towards your brand or organisation.

With the help of our experts, we can monitor the current state of your industry and track changes in social interactions from day to day. By leveraging social media listening, PR Agency One can gain valuable insights on customer behaviour and feedback to inform the PR strategies we create, helping you stay ahead of the competition. We use this knowledge to drive better PR campaigns, engage with key influencers and overall reach your target audience more effectively. Our expertise lies in understanding how best to turn data into actionable insights that deliver success. PR Agency One is here to help you gain a competitive edge and reach your PR objectives.

We understand the importance of staying ahead in today’s fast-paced PR landscape, so let us help you monitor and listen to the conversations around your brand or organisation. PR Agency One has the experience and expertise to help you make the most of your PR strategy. Get in touch today and find out how our PR solutions can take your PR strategy to the next level.

Bespoke Social Monitoring Tools

An important component of PR suite our PR Agency One Reputation Tracker (developed over the last eight years alongside some of the UK’s leading digital marketing academics) monitors digital content and conversation relating to brands/competitors/key markets. The data is then analysed against a reputation framework to reveal changes and inform future PR strategies.

We also run a range of other popular social monitoring tools including:

Radian6, Brandwatch, Buffer, Tweetdeck, BuzzSumo, Sprout Social, Google Alerts and Analytics.

Advanced social management, monitoring and listening to make sure that your social media makes the maximum impact on your PR.

Talk to us today about the essential role that social media monitoring and listening can play in your business.

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