Whether you are food retailer or manufacturer, our team has the food PR experience required to help you achieve your commercial objectives.
Food and drinks PR
You might want to secure listings in the multiples, support a product SKU in the convenience sector or drive footfall into a retailer in order to stimulate sales.
Whatever you need to achieve, our team has worked for some of the most-recognised food and drink brand in the UK. We’ve supported new product launches through to some of the biggest supermarkets in the UK.
When it comes to promoting a food and drink brand, PR tactics can play a vital role in elevating the visibility of the product. Some popular PR tactics used for this purpose include influencer marketing campaigns, content marketing initiatives, social media campaigns, press conferences, print advertising campaigns, radio advertisements, television commercials and interactive digital experiences.
Additionally, utilising targeted events, such as tastings and demos, can be an effective way to engage with opinion formers and customers and generate more interest in a brand’s offerings.
By utilising a combination of different PR tactics, food and drink brands can create campaigns that stand out, resonate with customers and generate long-term success.
The power of influencers and celebrities to promote food and drink brands.
Food and drink brands can also benefit from working with influencers to promote their products. Food celebrities such as celebrity chefs or food influencers stars of shows such as Masterchef or The Great British Bake off have a large following and are considered opinion formers in the food industry, making them ideal for brand activations.
By collaborating with them, food and drink brands can create content that is engaging, shareable and encourages customers to buy their products. Food influencers can also host events, such as cooking classes or dinner parties, to promote a brand’s offerings in an interactive way.
PR tactics are an essential tool for food and drink brands looking to increase their visibility and promote their products. Utilising influencers, celebrities and events can help brands to create campaigns that will stand out from the competition and drive long-term success.
Product reviews, taste tests and sampling
Product reviews by journalists and consumer sampling with the product can be an effective way to secure press coverage or drive consumer consideration and purchase.
Food and drink PR agencies such as PR Agency One have extensive experience in coordinating the logistical challenges that come with these types of campaigns, providing support and expertise to ensure success. This includes liaising with stakeholders, managing shipping logistics and providing feedback on samples.
PR Agency One has the resources to provide a comprehensive solution for product reviews and sampling, driving engagement and purchase intent of the target audience. So if you’re looking to leverage Food or Drink PR, look no further than PR Agency One – they have all the expertise necessary to create successful campaigns.
By leveraging product reviews by journalists and sampling with the product, Food and Drink PR campaigns can be highly effective in driving engagement and consideration from the target audience.
Coordinating these types of activities however can prove to be challenging – this is where having a Food or Drink PR agency such as PR Agency One to provide the necessary expertise and resources can make all the difference.
With their experience in managing various logistical challenges, PR Agency One is well-equipped to support Food or Drink PR campaigns – from liaising with stakeholders, managing shipping logistics and providing feedback on samples, they have a comprehensive solution for product reviews and sampling. So if you’re looking to leverage Food or Drink PR, look no further than PR Agency One – they have all the expertise necessary to create successful campaigns.
PR consultants for the food and drink industry
Our Food PR consultants go beyond trade and consumer media relations and understand digital media too. We can improve your SEO or build your online reputation.
Our team can create communities of consumers and help you to engage directly with your target audience too. Nothing is off the peg and all our teams develop original strategies designed to make the maximum impact for your brand.
To discuss your Food PR brief and find out how we can support you, call our managing director, James Crawford, on: