We have a proven B2B PR track record in supporting campaigns across all major industry sectors, for firms ranging from ambitious ‘fast growth’ start-up businesses through to FT-SE 250 businesses.
We focus on supporting our clients’ commercial objectives positively impacting their bottom line, and ensuring we deliver a measurable return on investment.
Our approach to B2B PR puts the impact of your online reputation first, and looks at the link between reputation and ROI.
Our B2B public relations campaigns use a variety of tactics to communicate and amplify the message, driving customers towards our clients’ websites, where they can make informed decisions.
But don’t just take our word for it, we work with some of the UK’s biggest brands, including Decathlon, KPMG and Perkbox.
B2B PR consultancy and content
Our services include consultancy on brand and reputation building, IPOs and M&A, crisis communication, brand activations and product launches, employee engagement, corporate social responsibility, roundtable events and digital roundtables, thought leadership campaigns and media relations.
Our intelligent content is designed to engage and forge long-term relationships with customers, to turn campaigns into lead generators.
Our team includes experienced former journalists and PR consultants with direct experience of working for leading companies within the markets in which we operate.
They are experienced in delivering campaigns that drive not only media engagement, but also achieve real cut-through with investors, analysts, customers, market influencers and trade bodies.
PR Agency One has specialist B2B PR knowledge of sectors including:
- Technology
- Public Sector
- Professional Services
- Legal
- Financial
- Engineering and Manufacturing
- Education
- Construction
- Healthcare
- Charity
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B2B lead generation
A central part PR Agency One’s offering is using PR for lead generation. Classically PR has been used to generate leads by building awareness of an offering, or by using thought leadership to highlight opportunities or solutions to well-known business problems.
The third way is to use B2B PR to build online visibility in search engines. We use digital PR and SEO PR techniques to target the most authoritative sites that can provide Google with the signals it needs to recognise the capabilities of your business, rewarding an organisation with higher visibility for commercially relevant search terms. We use the latest online marketing software to ensure your B2B PR campaign is earning the maximum amount links in press coverage to boost search visibility. And all our consultants are trained in Google Analytics and can attribute these outcomes to website traffic and website goals and phone calls.
In B2B PR, it is essential to use tactics that are tailored for B2B enterprises. We employ content rich strategies such as interviews, surveys and case studies which provide business-focused information that resonates with B2B buyers. This ensures that B2B leads have a complete understanding of the opportunities or solutions presented by our clients’ offerings.
We also understand that B2B leads are often looking for more information before making a decision, and so we create content specifically designed to meet their needs. Our team develops content such as whitepapers, webinars, and ebooks written by or featuring industry experts that provide B2B buyers with the insight they need to make a well-informed decision.
At PR Agency One, we combine B2B lead generation tactics with digital PR and SEO PR strategies to ensure B2B leads can easily find the information they need when conducting their research. By utilising B2B PR strategies, our clients can reach the right B2B buyers with the right message. This ultimately results in increased leads and higher conversion rates.
If you’re looking for B2B lead generation strategies that are tailored to B2B enterprises, PR Agency One can help you reach your B2B buyers with the right message. Contact us today to learn more about our B2B PR services
Reputation measurement for B2B
We have a world class reputation tracking team that develops bespoke research methodology for you and your business to benchmark and track its reputation. Reputation is a complex and intangible concept to measure but we have devised a methodology in partnership with leading academics and industry experts.
All our measurement is built upon the AMEC framework and goes further than its minimum requirements to provide a thorough and well rounded level of insight for both communications teams and the c-suite.
The B2B PR landscape is complex, and reputation measurement can be a tricky concept to get your head around. Our team understands this challenge, and has gone above and beyond the AMEC framework to create bespoke research methodology tailored specifically for B2B brands.
This methodology has been developed in collaboration with leading academics and experienced industry professionals, to ensure that we are providing B2B businesses with the most accurate and comprehensive insights possible.
We understand how important reputation is for B2B brands, and it’s our goal to help you measure, benchmark and track your reputation in a meaningful way. So if you want to know exactly how your B2B business is perceived, contact our team today. We’re here to help.
Our team of experts recognise the importance of B2B PR and reputation measurement. We’re committed to helping B2B businesses measure, benchmark and track their reputations in a meaningful way.
Want to find out more about our B2B PR offering? Call us on:
- Manchester: 0161 871 9140
- London: 0203 092 1446
