RADA Business: All the Workplace is a Stage
RADA Business is the commercial arm of the world-renowned Royal Academy of Dramatic Arts (RADA), which transfers the actor training disciplines taught at RADA to the workplace.
It offers courses, tailored in-house programmes, one-to-one coaching and team building.
PR Agency One was appointed to create an integrated PR strategy to build the brand’s reputation and generate leads.
We created the All The Workplace Is A Stage report, which identified the direct transferability of skills between the stage and workplace. This drew on a survey of UK workers.
The report also included tips and advice from the world-leading tutors at RADA in Business on how to improve professional skills using acting techniques.
This was published on the RADA website, and acted as an authoritative source of information for media titles to link back.
80 pieces of coverage
47 links to the website secured in media coverage
Links generated in coverage had an average domain authority of 68/100
Coverage highlights included: The Times, Reward Guide, Small Business, HR Director, Recruiter and CEO Magazine
Share of voice for RADA Business increased by 275% following this campaign
Brand mentions for communication skills training increased to an average of 55/100, in comparison to 5/100 before the campaign begun