Our digital marketing campaigns drive performance, increasing sales and conversions. We use organic and paid strategies to achieve this, earning editorial links to improve search engine visibility, driving social shares to improve engagement and paid search and social for customer acquisition. We underpin this with technical search counsel to ensure that websites are planned and built to convert traffic.
Our approach to digital marketing follows three simple steps and before starting a digital marketing campaign we check thee essential steps.
- Is the client’s website set up to be visible and convert into sale?
- Is their content well optimised?
- is the client using organic and paid strategies to drive engagement or conversion?
Digital marketing which puts site architecture first
We ensure that our clients web assets are set up correctly for digital marketing. Before starting a digital marketing campaign, many clients fall at the first hurdle, because they have a website that can’t be found. Sometimes the site architecture and user experience means that the site will just never convert. You need an agency that can spot all the common traps and work on your behalf, or with your digital agency, to fix any problems.
We can advise you on the technical SEO and user experience / design and development of your website, ensuring it is set-up to to be visible in search engines and providing digital support on a wide range of other services (e.g. PPC, online display etc etc).
We can also project manage the development of other third-party applications too.
Search, social and the power of brands
It’s no secret that alongside traditional and online media, it is Google and the large internet companies such as Facebook that are the biggest drivers of brand, reputation and sales. That is why Search Engine Optimisation (SEO) and digital marketing matters.
We use SEO tools and techniques, Google Analytics and other types of data to inform our PR and content marketing strategies, and to increase your search engine visibility. Our team are skilled in analytics and can provide clear insights and regular reports as and when are needed.
Paid search and social
We have expertise in running paid search and social campaigns. both are great at driving top and bottom of funnel users and are very measurable, We are experts in Adwords, and retargeting via Facebook and Instagram.
So if digital conversion is your focus, we can support you every step of the way.
For more information please contact our managing director James Crawford on 0161 871 9140.