PR Agency One and Auto Trader win Best Use of PR at the EU and UK Search Awards

PR Agency One is delighted to have scooped Best Use of PR at both the EU and UK Search Awards. It recognises the campaign as a one of the best examples of digital PR in Europe and – in our not so humble opinion – possibly the world too.

The EU and UK Search Awards showcase the expertise, talent and achievements of the search community and is the biggest celebration of SEO, PPC and content marketing work in the UK and Europe.

By winning both awards, the campaign clearly has been recognised as a world class execution of digital PR.

Hundreds of businesses enter the EU and UK Search Awards each year and Best Use of Search is the most hotly contested category.

The campaign involved an amazing creative including creating a perfume which was the scent of a new car. The campaign included a spoof TV advert and relied heavily on PR Agency One’s Digital PR pedigree to drink coverage and links from highly authoritative media sites.

You can read the Auto Trader digital PR case study here to find out just win it was a winner.

The judges were astounded at the creativity and the results which were all secured in a matter of a few days.

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