PR & SEO Case Study: PushDoctor Campaign: Last Night a PC Saved My Life

Our brief

PushDoctor offers a revolutionary new diagnosis concept – an on-demand video GP service providing instant access to 9,000 doctors.

PushDoctor had clear objectives:

  • Generate coverage to prove the case for Series A investment
  • Create demand for online GP video consultations and secure PushDoctor’s category leadership position via coverage
  • Develop understanding and trust for the brand via a high volume media presence
  • Prompt sales
  • Secure high quality links to the PushDoctor site using digital outreach and engagement
  • To prevent any negative coverage of private health services during a time when the NHS is under stress

The campaign

What we needed was a piece of powerful, press-worthy and business-building research. Irrefutable research.

We also needed it to be properly represented and so made sure that PushDoctor spokespeople were extensively media trained, expertly able to move conversations with media away from any negative subjects, such as the privatisation of the NHS and the controversy of video diagnosis.

A launch strategy targeting exclusives with the Mail on Sunday health supplement, The Sunday Express, and the Next Web to name a few was successfully implemented. Product placement and reviews followed.

Our Technology team developed a special script of code that burnt through countless IP addresses to interrogate the Google advertising planning tools and retrieve a vast amount of search data on 160 leading health issues.  This was coupled with a consumer survey of 1,000 UK adults.

Results

Increased Brand Awareness – PushDoctor is now established as the market leader in the UK for online video consultations with more than 200,000 registrations and 51,000 video consultations. PR delivered more than 29,000 organic visits to the PushDoctor website and that resulted in 8,000 video consultations since launch.

Increased Search Visibility – As a result of the links built to the website, pushdoctor.co.uk is the category leader and is now ranking for search terms ‘doctors online’ and ‘online doctors’ purely as a result of the links generated through PR.

160 separate pieces of national and regional coverage.

SEO – As a result of the links built to the website pushdoctor.co.uk is the category leaders (see searchmetrics graph in supporting content) and is now ranking for search terms ‘doctors online’ and ‘online doctors’ purely as a result of the links generated through PR – regular, reliable and long term natural search benefits.

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