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The Best Creative PR Work of June 2021

From The Euros 2020 to the announcement of further lockdown easing this summer, June 2021 has been a busy month, filled with innovative and exciting creative PR work. Our creative PR team has been busy researching the biggest and best campaigns. Here’s a roundup of some of our favourite creative PR work from the past […]

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What is Connected Leadership and why does it matter to your corporate PR strategy?

Connected Leadership Blog post

Stakeholders, be they consumers, influencers, analysts or investors, expect the c-suite to be engaged, responsive and visible, and using earned media and social media to achieve this goal. Connected leadership requires an agile leader who is effective at tackling modern business challenges in all their guises. They are perfectly placed to handle corporate PR in earned, owned […]

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What is Shared Media and why is it important for the PR industry?

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Shared media is part of the PESO (Paid, Earned, Shared and Owned) framework, which is a planning tool for digital marketing and PR professionals. What is shared media? Shared media refers to content which is shared across third party platforms, such as social media, or shared between multiple owners, including people liking, commenting on or sharing […]

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PESO: Using Paid media in a PR campaign

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What is paid media and why is it important? As the name suggests, paid media is any promotional activity which costs a brand money. In the past, paid media has generally been considered untrustworthy, and brands were advised to focus their efforts on creating genuine awareness among audiences through organic approaches. Whilst this is still […]

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How to use Clubhouse as part of your PR strategy

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With the rise of a new social media platform comes new opportunities for brands to ramp up their PR strategies. Clubhouse is a new social media app which is rooted in voice and audio communication. Unlike its visual or textual counterparts, all interaction on Clubhouse is voice-based and there are no written comments or messages […]

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Creating LinkedIn content for business

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LinkedIn is a powerful tool for business, designed to connect professionals with other individuals and organisations from across the globe. This makes it perfectly placed for B2B businesses to reach potential new clients, for companies to bolster their employer brand, and for individuals to build their own personal brand within their field. Social media is […]

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