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What does a PR agency do?

What do PR Agencies Do?

Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]

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12 most influential B2B technology publications in the UK

For PRs working in B2B and corporate PR, landing coverage in top tier technology publications is just as big of an achievement as placement in the national news media. These titles are read by decision makers, those responsible for the procurement of new products and services, the investor community and other industry stakeholders. These B2B […]

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How to Measure and Evaluate Influencer Campaigns

Influencer Marketing Blog

This blog post will try to demystify the measurement and evaluation of influencer campaigns. To measure influencer campaigns we need to focus on outcomes and outputs. Don’t be blinded by superficial vanity metrics like engagement and reach. While these data points do have some value, they do not indicate commercial or business outcomes – and […]

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What are the Barcelona Principles 3.0?

Barcelona Principles AMEC

In 2010, the International Association for Measurement and Evaluation of Communication (AMEC) held a summit in Barcelona, where they aimed to set the first standardised framework for effective PR and communications measurement. The result of this was the Barcelona Principles, agreed on by PR practitioners from 33 different countries, which focus on the outcomes of […]

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What is the AMEC Measurement Framework?

PR agency AMEC measurement

Measuring the results of PR activity enables PR professionals and their clients to evaluate the success of their work and its value. As PR has evolved over the years, and PR professionals have started working across all kinds of media, demand for a sophisticated, truly integrated way of measuring communications has developed.

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How to get a job in B2B PR

Find a B2B PR job

When looking for a job in public relations, like any job application, it is important that you give enough information to your future boss that demonstrates your skills, your qualifications as well as your hobbies and interests. Whilst public relations is a varied profession, many graduates who apply to an agency have very little understanding […]

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