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How to use Clubhouse as part of your PR strategy

With the rise of a new social media platform comes new opportunities for brands to ramp up their PR strategies. Clubhouse is a new social media app which is rooted in voice and audio communication. Unlike its visual or textual counterparts, all interaction on Clubhouse is voice-based and there are no written comments or messages […]

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Creating LinkedIn content for business

LinkedIn is a powerful tool for business, designed to connect professionals with other individuals and organisations from across the globe. This makes it perfectly placed for B2B businesses to reach potential new clients, for companies to bolster their employer brand, and for individuals to build their own personal brand within their field. Social media is […]

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Influencer PR: what makes influencers influential?

This blog explores what makes influencers influential. And what Influencer PR should look for in their partnerships. Influencers are not new. The current crop of social media driven ‘stars’ are using social channels to assume a position many others have done so before. These ‘new’ channels have simply opened up the opportunity to influence to […]

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Five ways PR will change in 2021

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For PR professionals working in both consumer and B2B/corporate teams, 2021 promises to bring further change to the public relations industry. With face-to-face client meetings, networking and coffee catch ups with journalists all, understandably, put on hold for the foreseeable, this year will bring many changes to the way the industry operates. But it’s not […]

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What is Digital PR? And how do we Evaluate Success

What is Digital PR?

If you are reading this post then you are here to discover “what is digital PR?” On the face of it the term digital PR is quite vague. After all what is digital? ‘Digital’ is not a sector and it is not a single technology. In many ways digital is just an enabler. Digital means everything […]

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7 of the Best PR campaigns of 2020 by PR Agency One

Best PR campaigns 2020 PRAO Blog

While the past 12 months has zoomed by – literally – we didn’t want to end it without recalling some of our best work across both our consumer PR and B2B PR teams. Here’s a collection of our best PR campaigns we have created and executed this year, from our sofas, beds, makeshift home offices, […]

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The PRAO Highlights of the Year

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It’s that time of the year when we can take a step back and look at all we have achieved. Like many companies, we were on for a record year of growth before Covid came and turned everything on its head. Our clients were pausing activity and our company budgeting looked desperate. As things turned […]

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What does a PR agency do?

What do PR Agencies Do?

Most people who work in PR get asked, “What does a PR agency do?” It’s a great question because there is no one right answer. There is the expert response and then there is the answer that we might explain to a family member, perhaps our mum. PR is a vast area that covers a […]

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12 most influential B2B technology publications in the UK

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For PRs working in B2B and corporate PR, landing coverage in top tier technology publications is just as big of an achievement as placement in the national news media. These titles are read by decision makers, those responsible for the procurement of new products and services, the investor community and other industry stakeholders. These B2B […]

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