Blog

What is Shared Media and why is it important for the PR industry?

Shared media is part of the PESO (Paid, Earned, Shared and Owned) framework, which is a planning tool for digital marketing and PR professionals. What is shared media? Shared media refers to content which is shared across third party platforms, such as social media, or shared between multiple owners, including people liking, commenting on or sharing […]

Read More

PESO: Using Paid media in a PR campaign

blank

What is paid media and why is it important? As the name suggests, paid media is any promotional activity which costs a brand money. In the past, paid media has generally been considered untrustworthy, and brands were advised to focus their efforts on creating genuine awareness among audiences through organic approaches. Whilst this is still […]

Read More

How to use Clubhouse as part of your PR strategy

blank

With the rise of a new social media platform comes new opportunities for brands to ramp up their PR strategies. Clubhouse is a new social media app which is rooted in voice and audio communication. Unlike its visual or textual counterparts, all interaction on Clubhouse is voice-based and there are no written comments or messages […]

Read More

Creating LinkedIn content for business

blank

LinkedIn is a powerful tool for business, designed to connect professionals with other individuals and organisations from across the globe. This makes it perfectly placed for B2B businesses to reach potential new clients, for companies to bolster their employer brand, and for individuals to build their own personal brand within their field. Social media is […]

Read More

Influencer PR: what makes influencers influential?

blank

This blog explores what makes influencers influential. And what Influencer PR should look for in their partnerships. Influencers are not new. The current crop of social media driven ‘stars’ are using social channels to assume a position many others have done so before. These ‘new’ channels have simply opened up the opportunity to influence to […]

Read More

Five ways PR will change in 2021

five-ways-pr-will-change-in-2021

For PR professionals working in both consumer and B2B/corporate teams, 2021 promises to bring further change to the public relations industry. With face-to-face client meetings, networking and coffee catch ups with journalists all, understandably, put on hold for the foreseeable, this year will bring many changes to the way the industry operates. But it’s not […]

Read More

What is Digital PR? And how do we Evaluate Success

What is Digital PR?

If you are reading this post then you are here to discover “what is digital PR?” On the face of it the term digital PR is quite vague. After all what is digital? ‘Digital’ is not a sector and it is not a single technology. In many ways digital is just an enabler. Digital means everything […]

Read More
  • Categories
  • Google Map