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PR Agency One is 10!

This month we are celebrating our 10th birthday, and to add to the celebrations we are on track for a record year. In the last financial year (2020/21), turnover has increased by 26% taking us to £1.8 million. Profitability has also increased by 20% due to the continued expansion of the business. This is a […]

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What is B2B PR?

Often when people think of PR, they think of the big consumer campaigns. But, equally as important is B2B PR, in which businesses that are marketing to other businesses, rather than individuals, build awareness and visibility within relevant sector audiences. What is B2B PR? B2B PR focuses on promoting a business to help it sell […]

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The Best Creative PR Work of June 2021

From The Euros 2020 to the announcement of further lockdown easing this summer, June 2021 has been a busy month, filled with innovative and exciting creative PR work. Our creative PR team has been busy researching the biggest and best campaigns. Here’s a roundup of some of our favourite creative PR work from the past […]

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What is Connected Leadership and why does it matter to your corporate PR strategy?

Connected Leadership Blog post

Stakeholders, be they consumers, influencers, analysts or investors, expect the c-suite to be engaged, responsive and visible, and using earned media and social media to achieve this goal. Connected leadership requires an agile leader who is effective at tackling modern business challenges in all their guises. They are perfectly placed to handle corporate PR in earned, owned […]

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What is Shared Media and why is it important for the PR industry?

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Shared media is part of the PESO (Paid, Earned, Shared and Owned) framework, which is a planning tool for digital marketing and PR professionals. What is shared media? Shared media refers to content which is shared across third party platforms, such as social media, or shared between multiple owners, including people liking, commenting on or sharing […]

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PESO: Using Paid media in a PR campaign

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What is paid media and why is it important? As the name suggests, paid media is any promotional activity which costs a brand money. In the past, paid media has generally been considered untrustworthy, and brands were advised to focus their efforts on creating genuine awareness among audiences through organic approaches. Whilst this is still […]

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