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PR training: How to lead through a coaching approach

Leadership for PR Professionals In any industry, management can be a difficult task. As PR professionals, we work to tight deadlines, often juggling multiple projects at any given time. As such, watertight organisational skills are essential for the role. However, it’s not just our own workloads we need to manage. As we progress through the […]

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Useful resources about using SEO PR for link building

A friend in digital marketing recently asked for a resource, or some insight, that would help PR professionals maximise their efforts along the lines of getting the site links and citations alongside their efforts.  Her aim was to point PR people in the right direction to help them do a better job at SEO PR. […]

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What is clickbait in 2018 and what does it mean for PRs?

What is clickbait? It has drastically changed the way news websites and social media feeds look – but what is clickbait, and what does it mean for PRs? The Oxford English Dictionary defines clickbait as “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web […]

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Influencer marketing: how to separate fact from fiction

In 2018 influencer marketing and outreach now features heavily on most client PR briefs, demand for this niche is driven by marketing media and bloggers who are posting about the effectiveness of this supposedly ‘new’ way of marketing.   But despite the huge demand for influencer campaigns, there is still so much misinformation out there […]

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GDPR is here – and the PR industry is still going strong

GDPR is now (finally) upon us. Despite this, there’s still a great deal of misinformation out there concerning the legislation, as well as how it’s set to affect the PR industry. Luckily, because the majority of the information we use is held by third parties, GDPR is unlikely to have a major impact on the […]

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How to launch a product at CES in Las Vegas

Many businesses ask us if it is worth doing a product launch at the world famous Consumer Electronics Show (CES) in Las Vegas. Here at multi award winning PR Agency One, we wanted to explain our thoughts on a product launch at CES and talk you through the work we have recently undertaken at CES […]

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PR Agency One appointed by world leading security firm

ATG Access, the world’s leading innovator of road blockers, bollards and vehicle barrier systems, has selected PR Agency One to bolster its brand awareness and increase its overall online visibility. The Manchester-based PR agency was appointed based on its expertise and experience in the B2B sector, as well as its proficiency to use PR to […]

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Launch of the South Manchester Co-Working Space

Are you a digital or marketing professional, either freelance, contractor or a budding entrepreneur with the intention of starting a small business? Have you always harboured ambitions of going it alone but worry about the costs associated with office space? Are you sick of working from home and miss human contact and the day to […]

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Five advantages of online PR

  The media landscape has changed dramatically in the last few decades as online news and online PR gain greater recognition. Removed from printing presses, final deadlines and predictable news cycles, online media has totally transformed how people engage with news and, as such, the opportunities and advantages for online PR have increased. While both […]

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