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Rudy Giuliani Loses the Plot in a Profane Outburst on Breakfast TV

Car crash TV interview

I’m not sure Rudy Giuliani will be getting that job on CBeebies anytime soon. Here Rudy loses the plot with Piers Morgan, dropping the F-bomb in the middle of a character assignation. He looks out of control. In case you were wondering, Rudy is the former Mayor of New York and currently Donald Trump’s lawyer. […]

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Try not to look so casual and distracted when breaking bad news

Rolls-Royce Warren East

It is weird what nerves do when something unexpected happens. In this case the interviewee is conducting a media interview to announce 9,000 job losses when something causes him to become distracted. Then everything goes south!. The BBC are using a video call to conduct the interview and he is sitting in an open space, […]

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Reputation Success and Disasters in the age of COVID-19

We are now nearly two months into the COVID-19 pandemic and, we can now start to take stock of some of the most notable reputation successes and disasters. Businesses have adapted to the new state of play with varying degrees of success – particularly when it comes to their reputation management and how they have […]

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Free Creativity Guide for Public Relations | Free Download

Free to Download Creativity Guide

Here is our free to download Creativity Guide, written by the team at PR Agency One, a world class, multi-award winning public relations consultancy. Creative PR and communications is at the heart of what we do and we wanted to share our approach. While it is written with PR in mind, the guide is suitable […]

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Creative thinking tools for PR

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Creative thinking tools are techniques that help us through the creative PR process. They can make brainstorms fun and more effective be they for consumer or B2b / Corporate. There are lots of techniques and I recommend identifying one or more to use, before jumping straight into a brainstorm. Mind Mapping Let’s begin with a timeless […]

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Brainstorms and Creativity in PR

How to Run a Brainstorm

Brainstorming is the most common problem solving technique used in PR and business. It is commonly used but often misunderstood. Even in the creative industries, brainstorms are often great and but can also sometimes be ineffective.  I will be covering off everything that you need to know about brainstorms – the good, the bad and […]

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Gerry Harvey makes light of Covid-19

Harvey Gerry

Wisdom doesn’t always come with age. Business leader, Gerry Harvey says, “It’s not the Spanish Flu…it’s a virus. There’s nothing to be scared of.”, in relation to the coronavirus pandemic sweeping the world.

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How to Approach Covid-19 Communications | PR Tips and Advice

Covid-19 Comms

The effects of Covid-19 have plunged the majority of UK businesses into survival mode, almost overnight. Companies of all shapes and sizes are having to communicate complex messages to customers, staff and stakeholders; whether it’s relaying information around store closures, supply chain issues or explaining how services can be used to alleviate the strain of […]

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