Blog

What is Integrated PR?

Integrated PR is the convergence of communications and brand content activations across paid, earned, shared and owned media (confused by this jargon, read more about the PESO model here).  Within our organisation, integrated PR and communications also involves the planning, execution and measurement of big, bold brand activations and it is central to making award […]

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What is the PESO Model?

The PESO Model is a useful method to help practitioners plan, strategise and implement integrated PR and communication campaigns in the digital age. Historically PR is often thought of solely as a media relations discipline. While media relations is very important, social media and online marketing techniques have moved on the landscape. Now PR practitioners […]

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April 2022’s Top PR stunts

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April tends to be a hotbed of PR creativity, with April Fool’s Day an opportune moment to share playful takes on products or seed some fictitious fun. This year was certainly no exception and we spotted some good (and questionable) brand attempts to get people talking about them. Here are some of our personal favourites. […]

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The best PR Stunts of March 2022

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2022 has been a great year so far for some creative and memorable PR stunts, with the month of March being no exception. Here are some of PR Agency One’s top picks for the most successful stunts we’ve seen this month. Duolingo corrects mistranslated tattoos for free Language learning app Duolingo made headlines this month […]

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The best PR stunts of February 2022

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A good PR stunt is many things, visible, creative, bold etc. but the very best PR stunts are those that cement themselves in your memory, and go above and beyond to be relevant, fun and promote their brand. February has seen a number of publicity stunts that have gripped people’s attention and taken advantage of […]

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Effective Ways to Amplify Your PR Campaign

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You’ve spent months brainstorming and planning your latest PR campaign, and it’s now finally time to show off all of your hard work – but how do you make sure a campaign lands with impact? Whilst unique and creative PR campaigns are great ways to show off your brand and grab people’s attention, there are […]

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Why we are launching an accelerator for PR agencies

PR agency accelerator

We are today unveiling OneAccelerator to launch new PR agencies that will either stand alone as limited companies or grow as a business unit within PR Agency One. It is open to aspiring entrepreneurs looking to take the leap with some support, freelancers who are ready to grow a business, and PR Agency One employees […]

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AMEC Measurement Month 2021 – A roundup of our measurement insight

PR measurement

It’s AMEC (Association for Measurement and Evaluation of Communication) Measurement Month this month and at PR Agency One we’re mad on measurement, so what better time than to bring all our insightful resources on the topic together in one place. Measurement is crucial to PR because it enables the evaluation of success and demonstrates the […]

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PR Agency One is 10!

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This month we are celebrating our 10th birthday, and to add to the celebrations we are on track for a record year. In the last financial year (2020/21), turnover has increased by 26% taking us to £1.8 million. Profitability has also increased by 20% due to the continued expansion of the business. This is a […]

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