We provide detailed analysis of what online conversation reveals about your reputation and the influence it has on customers and other stakeholders. By managing online conversations we create strategies to respond to threats to reputation and ensure their impact is minimised.
Social Media’s Impact on Reputation
In our increasingly digital and networked world managing online conversations has become a way to harvest valuable sources of insight as well as exerting huge influence on the reputation of brands and organisations.
We provide analysis that turns this constant chatter into meaningful insight.
Our tools reveal the major priorities and emotions of consumers, giving powerful insights that can be used to shape future communications, investment and products.
By managing conversations online, we can also show how perceptions are changing over time, showing the impact of efforts to improve reputation as well as the impact of issues and incidents.
These can also be used to assess the performance of competitors or understand what is driving reputation within key markets to better tailor future strategy.
Where negative content is harming reputation, we can provide solutions to tackle the cause of the problem or create a more positive profile through communications strategy, stakeholder engagement and media relations.
We can also provide training and guidance to teams dealing with conversations online so that they better understand the impact of their work and how to build positive online relationships.