PR Agency One blends PR and content strategies with technical search engine optimisation (SEO) and link building to increase your website’s online visibility. Our SEO services lead with PR but don’t just stop there either.
A Content Led Approach to SEO
Our SEO PR team’s approach focuses on producing search engine friendly content both on and off site. The objective is to increase non-branded search visibility by earning links and shares while also boosting brand and reputation too.
PR Agency One creates content that influencers and end users love. We get people talking and sharing, be it via the media, on blogs, via social media or in real life.
We find that many news outlets (between 40-60%) will link directly to the source, especially if there is some sort of supporting content, be it content marketing or thought leadership. While brand awareness is important, hyperlinking is crucial and is one of the major criteria for visibility in search engine results.
Technical SEO Support
Of course using PR or content marketing to earn links is just one small part of our SEO services All our hard work won’t pay dividends unless your site architecture is robust and the content is planned with both conversion and high volume search keywords in mind. We offer senior technical SEO support to ensure your site converts and gets the traffic it deserves. Time and time again we spot technical problems with an existing site build that needs correcting. We can provide advice to ensure that a fix is at hand. We’ll work with you, your digital agency or even provide our own consultants to fix the problem for you.
We can also support your business with:
- Local SEO
- Google Search Console
- Google Analytics and measurement
How does this link to PR Agency One’s full service PR offering?
We also develop websites and plan them so they are visible for search, because first and foremost if your website is designed badly then Google will not index it as highly.
This is all integrated into your digital marketing and PR campaign. When your PR, digital presences and SEO services work together the output can be formidable.
These outcomes are all measured and monitored every month using the latest planning and monitoring tools to make sure that you have the data to prove that PR Agency One’s digital marketing efforts are working hard for you.