After spending huge amounts of time and money developing a new product why do so many firms under invest in launching their new product? Whether you have a new product or have an existing service that needs another push, then you must contact PR Agency One. Our product launch PR team can help.
You might want creative and strategic PR partner to advise on how best to maximise your product launch PR, or perhaps you need an agency that is willing to role up its sleeves and get stuck into a time intensive media relations campaign. The good news is that our consumer PR and B2B PR teams help you achieve your objectives.
PR Agency One’s talented team approach product launch PR with major consideration given to how public relations can fit in as part of your wider marketing communications. We are not just here to deliver piles of press cuttings – although that is part of it – we want to deliver serious results to your bottom line. We want to do that by delivering creative campaigns with measurable results.
Not only are our campaigns engaging, but they are designed to create maximum commercial and organisational impact across earned, paid, owned and shared channels.
We have a proven track record. Decathlon, Perkbox, One4all and Serenata Flowers all turned to us. So should you.
PR to launch a product or service
We go beyond the clichéd ‘product launch party’ or ‘media tour’ and delve deeper into what will really secure your product or service the exposure it deserves.
What is the commercial imperative of your launch? Awareness? Sales? Leads? Downloads? We have a dedicated team that have a single minded approach to help clients reach their goals. Be it attention grabbing stunts, media relations or hard working produce placement PR to secure reviews, PR Agency One can help deliver against your objectives.
What this means is that our consultants create strategies that play out just as effectively in advertising, direct marketing and digital channels as they would do through editorial.
PR launch events
Sometimes a PR launch needs an event to capture the imagination and attentions of the media. These can take the shape of a roadshow, be held at a trade event or even be facilitated during your own private dining experience. Either way, to ensure ROI, a launch event needs to be carefully planned. That is where PR Agency One comes into its own.
Every last detail needs to be thought through but first we need to focus on your commercial objectives and take a detailed PR brief. We analyse your challenges and create ingeniously creative PR narratives that can be used to under pin your launch.
Venue sourcing, guest liaison, speaker opportunities, celebrity endorsement, sponsorships and partnerships all need taking care of.
These require a painstaking level of organisation that nearly everyone underestimates. Once the details are looked after then we can focus on the big picture and how we are going to grab people’s attentions and win hearts and minds for your new product.
You can find our more about our Events PR service here.
Specialisms in launching products and services
- We focus on impactful omnichannel retail PR launches for the likes of Decathlon and AppliancesDirect.
- Specialist tech PR campaign launches for fast growing and ambitious technology companies like PushDoctor and Honcho.
- award winning healthcare campaigns for the likes of Private Midwives and the Locum Doctors Union.