Construction PR

Construction PR that wins tenders and specs

Translate technical credibility into commercial PR outcomes, with impact evidenced by OneEval.

Find out more about Construction PR

PRCA Mid-Sized Consultancy of the Year · PRWeek Top 150 · Award-winning campaigns across building products, contractors, modular and M&E
Clients include main contractors, product manufacturers and specialist suppliers

Sector expertise

PR Agency One has deep experience in construction PR, working with tier one contractors, subcontractors and building product manufacturers to elevate reputation, secure tender wins and drive specification.

Our team translates complex, technical stories into clear narratives that resonate with clients, specifiers, engineers and the media.

We support everything from support for projects with PR, bid campaigns and trade media engagement to safety communications and sustainability positioning, all measured through OneEval, our proprietary evaluation platform that links PR inputs to specification, enquiries and tenders.

We know how to influence decisionmakers across the supply chain, whether you’re seeking framework inclusion, launching a new product, or responding to a crisis on site.

What we offer

Strategic advisory

  • Reputation strategy and messaging for contractors and product brands
  • Market insight, specifier profiling and audience research
  • Risk, safety and crisis communications planning

Campaign delivery

  • Media relations: construction trade, national business, sustainability and safety press
  • Technical storytelling and product proof-points for specification
  • Thought leadership and influencer campaigns across M&E, civils and offsite
  • Creative content and social media to help create a cohesive and impactful brand narrative

Measurement and evaluation

  • OneEval attribution of media activity to specification, enquiry and lead generation
  • Message penetration tracking and stakeholder feedback analysis
  • Ongoing campaign optimisation informed by performance data

Case study: IES — Climate tech for construction

PR Agency One was appointed by climate tech specialist IES to raise the profile of its net zero digital tools within the built environment sector. Our campaign focused on positioning IES’s digital twin technology as a vital asset in the construction industry’s push towards net zero.

Through a combination of national and international media relations, content development and niche audience targeting, we elevated IES’s profile among contractors, consultants and built environment influencers.

The campaign drove high-quality traffic to their website and generated coverage in top-tier sustainability, technology and construction trade media.

As the Communications Manager at IES, put it: “PR Agency One has a deep understanding of our sector and are able to deliver creative and effective methods of fulfilling the briefs we set them.”

Read the case study

Our team

Our construction PR team includes former engineers, technical writers, trade journalists and digital strategists. We bring sector fluency and media instinct to every campaign, understanding what matters to procurement teams, H&S leads, sustainability officers and site managers alike.

Whether you’re on-site, in the boardroom or launching at a trade show, we ensure your message lands with credibility and clarity.

FAQs

1. What is specification PR?

It’s PR that drives product inclusion in building designs and tender documents. We build awareness, trust and technical credibility with specifiers and buyers.

2. How does PR support tender wins?

By reinforcing reputation with key audiences, showcasing safety record, sustainability, innovation and experience, through earned media and strategic content.

3. How technical can your content be?

As technical as needed. Our team can work from spec sheets and performance data to create clear, persuasive content that meets procurement standards.

4. What’s OneEval and how does it help in construction?

OneEval is our evaluation suite. It shows which communications influence specification, site access, stakeholder support or supply chain preference, linking outputs to outcomes.

5. Do you work with subcontractors and SMEs?

Yes. We tailor strategies for every size, from local civils firms to multinational offsite specialists, ensuring visibility and commercial impact.

6. Can you work with in-house marketing or bid teams?

Absolutely. We integrate closely with your existing teams, adding sector insight, media reach and measurement discipline.

Make an enquiry

Tell us about your scheme or challenge. We’ll share relevant case studies and a recommended approach within two working days.

Contact us – we are an award-winning PR firm and we’d love to hear from you.

PR Agency One contact phone numbers:
London: 020 3092 1446
Manchester: 0161 951 5397

For new business enquiries contact us on 0161 951 5397 or email [email protected]

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