Retail / FMCG PR

Using insight to understand consumer behaviour

Our campaigns are based on rigorous insight into consumer behaviour, which allows us to create bespoke creative campaigns that are tailored to the needs and preferences of your target audience.

Our unique evaluation system and reputation tools enable us to test how consumers see your brand and make data-driven decisions about the most effective way to reach your audience.

Our PR and digital teams use all of this data to create a powerful narrative that we can bring to life online, on TV or at an experiential event attended by the world’s most influential media and bloggers. We offer brand strategy, brand activations, product launches, experiential communication and events, content creation, digital marketing and social media strategy.

Recognised for our creativity and big brand activations

At PR Agency One, we are proud to be recognised by industry leaders such as the PRCA, CIPR, and PR Moment for our creativity and big brand activations. We have worked with some of the biggest names in retail and FMCG, including Decathlon, The BuyItDirect Group, Minky, Butternut Box , One4all Gift Cards, Myrkl and Fultons Foods.

Our PR services cover a wide range of areas, including product launches, product placement, brand planning, celebrity/brand ambassador management, influencer outreach and gifting programmes, corporate profiling, PR stunts, photo-calls, media previews, trends/news reports, social media, online PR and marketing, and issues management and consultancy.

Our team has a strong understanding of digital and SEO PR, which is particularly beneficial for retail and FMCG businesses that operate solely or partially online.

Driving footfall and online sales in an omnichannel world

In today’s crowded marketplace, standing out from the competition can be a challenge. At PR Agency One, we understand that our clients hire us for different reasons, whether it’s to drive high street sales, store footfall, or increase online sales online. That’s why we offer a unique approach to communications that blends together traditional FMCG and retail PR activities with multi award-winning digital PR know-how to achieve the best results for your business.

Our clients include food products, cleaning brands, food supplements and pet food brands, as well as department stores, discount shops, supermarkets/multiples, wholesale, convenience stores, shopping centres and e-commerce businesses. We recognise that these businesses all operate in a highly competitive environment where every sale is hard fought, which is why we are committed to fighting for our clients’ success.

Our breadth of experience

Our retail experience runs deep and we are retained by clients across the retail spectrum, Here is an overview of the core retail niches that PR Agency One has experience serving:

Health and beauty – Our team has extensive experience in PR and marketing for health and beauty retailers, having worked with clients in skincare, cosmetics, nutritional supplements, haircare, and more. We understand the unique challenges of this industry, such as the importance of influencer marketing and the need to stay on top of changing trends and customer preferences.

Sports and fitness – Our agency has worked with clients in the sports and fitness industry, including athletic apparel, sporting equipment and supplement companies. We understand the importance of engaging with customers who are passionate about their fitness routines and who are looking for products and services to help them achieve their goals.

Luxury goods – Our consultants have experience working with luxury retail brands in a variety of niches, from high-end fashion and accessories to fine jewellry and watches. We understand the unique challenges of this market, including the importance of exclusivity and creating a sense of luxury around the brand.

Toys and games –  We have experience working with clients in the toys and games industry, from traditional toy retailers and manufacturers to video game developers. We understand the importance of creating buzz around new products and engaging with customers through social media and other digital channels.

Automotive – Our agency has worked with automotive retailers, including luxury car manufacturers and dealerships, to create effective PR campaigns. We understand the importance of highlighting the unique features and benefits of each vehicle and creating a sense of exclusivity and luxury around the brand.

Technology – PR Agency One has experience working with clients in the technology industry, including consumer electronics brands, software companies, and startups. We understand the importance of staying on top of the latest trends and innovations in this fast-moving market and creating effective messaging that resonates with tech-savvy customers.

Home and Garden – Our consultants have experience working with clients in the home and garden industry, including furniture manufacturers, home decor brands, and gardening supply companies. We understand the importance of creating effective messaging around lifestyle and home improvement trends and engaging with customers through social media and other digital channels.