- [email protected]
- London 0207 458 4164
- Manchester 0161 951 5396
- [email protected]
- London 0207 458 4164
- Manchester 0161 951 5396
Digital health PR
Digital health has transformed how healthcare is delivered, accessed and experienced. Telemedicine platforms, connected devices and health apps have moved services beyond the clinic, enabling patients to manage their health in real time and clinicians to deliver care remotely.
For companies operating in this fast moving environment, effective communication is essential. New technologies require trust, regulatory awareness and a clear narrative about their value to patients, clinicians and the wider healthcare system.
PR Agency One works with digital health innovators to build credibility, drive adoption and shape the conversation around emerging healthcare technologies.
As part of our healthcare PR practice, we support organisations developing digital health platforms, telemedicine services, healthcare apps and connected health technologies. Our work combines rigorous insight, creative storytelling and performance focused measurement to deliver meaningful outcomes for clients operating in this complex sector.
The UK’s digital health market continues to expand rapidly. Industry forecasts suggest the UK digital health sector will exceed £13 billion by the end of the decade, driven by NHS digital transformation, growing consumer demand for remote healthcare services and the continued development of artificial intelligence and connected health technologies.
For companies bringing new digital health products to market, the opportunity is significant – but so too is the challenge of communicating their value clearly and responsibly.
Digital health more than a single category and is instead a broad and diverse ecosystem. Organisations operating in this space range from early stage technology start-ups to established healthcare providers introducing digital tools alongside traditional services.
PR Agency One works with organisations developing a wide range of digital health products and services, including:
Our experience spans both consumer-facing health platforms and technologies designed for clinicians, healthcare providers and health systems.
Our team has supported a range of digital health organisations bringing innovative services to market. These include telemedicine provider PushDoctor, digital healthcare innovators such as Tandem Health, and health technology businesses including Releaf and Oushk Pharmacy.
We have also supported brands such as Total Fitness that use digital tools and health platforms to help consumers manage their wellbeing.
Each of these organisations operates at the intersection of healthcare, technology and regulation. Communicating their value requires a nuanced approach that combines health expertise, technology understanding and media insight.
PR Agency One helps digital health companies:
Through carefully designed campaigns we help digital health brands move from early awareness to sustained adoption.
Digital health companies often operate in competitive markets where awareness, credibility and trust determine success. PR Agency One focuses on creative effectiveness – the ability of communications to deliver measurable commercial and reputational outcomes.
Our campaigns combine research, media relations, content development and digital PR to achieve a range of outcomes, including:
Through our measurement framework, OneEval, we evaluate campaigns against real business objectives. That means measuring not only coverage, but also the influence that communications have on awareness, consideration and conversion.
Search visibility plays a critical role in the growth of digital health platforms. Patients frequently discover healthcare services through online research, whether they are searching for remote consultations, prescription services or digital treatment programmes.
PR Agency One supports digital health companies with digital PR strategies designed to strengthen their visibility in both traditional search and emerging generative search environments.
Generative Engine Optimisation (GEO) is becoming increasingly important as AI-driven search tools influence how people discover information online. Our campaigns are designed to position clients as credible sources within these emerging search ecosystems, ensuring their expertise and services are surfaced in AI-generated answers and digital discovery tools.
This approach combines authoritative content, media coverage and expert commentary to strengthen both search visibility and brand authority. Read our GEO Playbook to find out more.
Many digital health platforms operate across multiple markets. Regulation, healthcare systems and media environments can vary significantly from country to country, making coordinated communications essential.
PR Agency One has extensive experience delivering international campaigns for healthcare and technology clients. Through our One Network, we coordinate communications across multiple territories while maintaining a consistent narrative and strategic approach.
For example, our work with Tandem Health involved supporting communications across multiple international markets, ensuring that messaging remained consistent while adapting to local healthcare systems, regulatory frameworks and media landscapes.
This global capability enables digital health organisations to launch and scale their services internationally with confidence.
Digital health technologies are reshaping how healthcare is delivered. From remote consultations and digital pharmacies to AI-driven diagnostics and connected devices, the sector continues to evolve rapidly.
For organisations operating in this space, communications must balance innovation with responsibility. Patients, clinicians and policymakers all need clear, credible information about how new technologies work and how they improve healthcare outcomes.
PR Agency One combines healthcare sector expertise, technology insight and creative communications to help digital health companies build trust, shape debate and grow their platforms.
If you are developing a digital health service, launching a telemedicine platform or introducing a new healthcare technology, our team can help you build the credibility and visibility required to succeed in this dynamic sector.
Contact our healthcare PR specialists to discuss how we can support your digital health communications strategy.
Wherever you are on your journey, wherever you want to go, whatever your story, we’ve all the new tools, all the traditional PR skills and all the experience to take you where you need to go. Talk to us today.
Contact us – we are an award-winning PR firm and we’d love to hear from you.
PR Agency One contact phone numbers:
London: 020 3092 1446
Manchester: 0161 951 5397
For new business enquiries contact us on 0161 951 5397 or email [email protected]