- [email protected]
- London 0207 458 4164
- Manchester 0161 951 5396
- [email protected]
- London 0207 458 4164
- Manchester 0161 951 5396
Consumer finance and personal finance PR
Consumer finance is one of the most scrutinised sectors in the media. Every product, from mortgages and credit to payment apps and insurance, affects people’s daily lives. That means the public conversation is shaped by financial journalists and finfuencers, consumer champions, regulators and national newsrooms.
For brands operating in this environment, visibility needs to be accompanied by context. Communications must demonstrate clarity, responsibility and credibility.
PR Agency One helps consumer finance brands earn authority in the media while building measurable commercial impact. Our campaigns combine creative storytelling with rigorous evaluation so clients understand exactly what communications is delivering.
We work with companies across the consumer finance ecosystem, from global fintech platforms and payment providers to wealth managers, lenders and personal finance specialists.
Consumer finance PR demands a different approach from corporate financial communications. The stories that travel in the media are rarely about balance sheets or funding rounds. They are about people:
That is why successful consumer finance PR blends media relations, insight and data led storytelling.
Our team regularly secures coverage in national news, consumer affairs desks and specialist personal finance media by providing journalists with credible insight into the financial pressures affecting UK households.
PR Agency One works across the full spectrum of consumer finance communications.
We support wealth managers, investment platforms, tax specialists and personal finance services that help consumers manage their money.
Our work frequently focuses on issues that dominate the UK media agenda:
We have extensive experience translating complex financial topics into clear commentary that journalists can use.
Consumer lending remains one of the most debated areas of financial services. Media scrutiny often focuses on affordability, responsible lending and the pressures facing borrowers.
Our campaigns help lenders and credit platforms contribute responsibly to these debates while building brand visibility.
Typical programmes include:
Buy now pay later services sit at the intersection of payments, retail and consumer credit. The sector attracts intense public and regulatory attention, particularly around transparency and affordability.
PR Agency One has worked with consumer finance brands, helping shape media narratives around new payment models and the way consumers choose to pay.
We help BNPL providers and retail finance platforms explain how their products work while demonstrating responsible lending practices and consumer value.
Mortgage lending remains one of the most newsworthy areas of consumer finance. Interest rates, housing affordability and first-time buyer challenges dominate coverage in national media.
Our mortgage communications programmes typically involve:
Digital payments, embedded finance and payment apps are transforming how consumers transact. Yet the sector also faces constant scrutiny around security, fraud and reliability.
PR Agency One helps payment providers and fintech brands communicate innovation while reinforcing trust with consumers, regulators and the media.
Campaigns often focus on:
The most effective consumer finance PR campaigns start with insight. Journalists want evidence of how financial change affects people in the real world.
Our campaigns typically combine:
This approach consistently delivers coverage in national newspapers, broadcast media and specialist finance titles.
PR Agency One was founded on the principle of creative effectiveness, the belief that communications should deliver measurable business impact.
Every consumer finance campaign we run is designed to achieve both visibility and performance outcomes. That may include:
Our proprietary evaluation system, OneEval, tracks how communications activity contributes to commercial results.
Through One Network, our international partner network, we can also scale consumer finance campaigns globally while maintaining consistent measurement.
Clients work with us because we combine sector understanding with measurable effectiveness.
Our team brings:
We understand the pressures facing consumer finance companies, regulatory scrutiny, intense competition and constant media attention. Our role is to help brands navigate that environment with confidence while building meaningful visibility.
Consumer finance PR focuses on communications for companies whose products are used directly by individuals rather than institutions. This includes lenders, payment providers, personal finance platforms, mortgage lenders and wealth managers.
Personal finance PR is more closely tied to consumer media and everyday money issues. Journalists are typically interested in topics such as savings trends, borrowing behaviour, tax policy and household finances.
Yes. Many fintech companies operate directly in consumer finance – particularly in payments, BNPL and digital money management. Our team regularly supports fintech brands launching or scaling consumer products.
Most successful consumer finance stories are built around insight or data. We often develop research-led campaigns, surveys or proprietary analysis that reveals how people are managing their finances.
Wherever you are on your journey, wherever you want to go, whatever your story, we’ve all the new tools, all the traditional PR skills and all the experience to take you where you need to go. Talk to us today.
Contact us – we are an award-winning PR firm and we’d love to hear from you.
PR Agency One contact phone numbers:
London: 020 3092 1446
Manchester: 0161 951 5397
For new business enquiries contact us on 0161 951 5397 or email [email protected]