Property PR agency

PR, planning communications and place marketing for the built environment

PR Agency One is one of the UK’s leading property PR agencies, recognised with national awards for both planning communications and consumer property marketing.

Find out more about Property PR agency

Property PR is the strategic communication of real estate, planning and development projects to consumers, stakeholders and policymakers – covering everything from new homes launches and build-to-rent leasing to public consultation and stakeholder engagement.

We help developers, housebuilders, landlords, agents, consultants, proptech brands and government bodies win trust, shape perceptions and deliver measurable results. From planning and consultation to launches, leasing and place marketing, our campaigns combine bold ideas with strategic insight – proven through our award-winning OneEval measurement suite.

Who we work with

Residential developers and housebuilders
BTR and single-family operators
Commercial and mixed-use developers
Architects, engineers and planners
Proptech and climate-tech businesses
Professional services supporting the built environment (legal, consultancy, finance)
Government agencies, housing bodies and local councils

Find out about our sub-sectors of Property PR below:

Regeneration
Construction PR
Built environment

What we do

Planning and B2B communications

Planning communications and statutory consultation
Stakeholder engagement with councils, government agencies, communities and political audiences
Trade and business media relations
Issues and crisis preparedness
ESG and social value storytelling

Consumer property PR and place marketing

New homes and BTR launches
National property desks, lifestyle media and regional coverage
Leasing and sales campaigns to drive enquiries, viewings and reservations
Influencer and creator partnerships
Show-home activations, resident events and community marketing
Digital PR and SEO to increase visibility and demand

We deliver consumer PR for property just as effectively as B2B. For example, our work with Allsop on The Keel, Liverpool generated significant new enquiries, drove viewing registrations, and helped increase occupancy for this landmark build-to-rent scheme.

How we prove impact

Our proprietary OneEval suite links PR outcomes directly to commercial impact:

OneEval Brand – tracks awareness, affinity and brand equity
OneEval Reputation – monitors stakeholder perceptions and trust
OneEval Commercial – connects coverage to enquiries, sales and occupancy

Proven results in property PR

Homes England – Northstowe
Integrated communications for a major new town, informing and involving stakeholders across multiple planning phases.
Read the case study
Allied London – Enterprise City National and B2B media relations to position Manchester’s flagship innovation district as a hub for growth.
Read the case study
Allsop – The Keel (BTR)
Consumer PR campaign for a waterside build-to-rent development in Liverpool, boosting enquiries and occupancy rates.
Read the case study
IES – proptech
Digital PR and comms programme for a green-innovation leader, increasing brand awareness and investor visibility.
Read the case study

Why choose PR Agency One?

Specialist expertise in property PR and planning communications
Experience across residential, commercial, retail and industrial sectors
Consumer and B2B expertise under one roof
Creative effectiveness embedded in every campaign
Proprietary measurement through OneEval
Access to our international One Network for multi-market support
A multi-disciplinary team including former journalists, digital experts and senior consultants
Award-winning campaigns recognised by the PRCA Dare Awards and MPA Inspiration Awards for creativity, effectiveness and results

FAQs about property PR

What does a property PR agency do?

A property PR agency manages communications across the real estate and built environment sectors – from planning consultation and stakeholder engagement to consumer launches and ongoing reputation management.

What is the difference between property PR and built environment PR?

Property PR focuses on places, projects and brands – such as housing, BTR schemes and commercial developments. Built environment PR is broader, covering planning communications, infrastructure, sustainability and stakeholder engagement. At PR Agency One, we deliver both.

Do you work with councils and government agencies?

Yes. We support local councils, housing bodies and government entities with planning consultation, stakeholder engagement, public information campaigns and regeneration projects.

Can PR really help sell or lease homes faster?

Yes. Our consumer property PR campaigns drive enquiries, viewings and reservations. For example, our work on BTR launches has directly supported occupancy targets by generating national coverage, lifestyle features, influencer content and lead-driving digital PR.

Do you offer international property PR?

Yes. Through our international One Network of trusted agency partners, we deliver multi-market campaigns across Europe, the US and beyond.

Get in touch

Tell us about your scheme or challenge. We’ll share relevant case studies and a recommended approach within two working days.

PR Agency One contact phone numbers:
London: 020 3092 1446
Manchester: 0161 951 5397

For new business enquiries contact us on 0161 951 5397 or email [email protected]

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PR Agency One