Generative Engine Optimisation for AI Visibility

Why GEO, why now?

Generative Engine Optimisation (GEO) is how we futureproof brand visibility. Unlike SEO, which focuses on ranking web pages, GEO ensures your brand becomes a credible, citable source in AI-generated outputs.

This isn’t a digital bolt-on. It’s a strategic reframing of how brands are discovered, evaluated, and remembered.

Key shifts we help brands navigate:

• Tokenisation over keyword density – AI understands clarity, context, and credibility, not keyword tricks.
• Citations over clicks – Visibility is now about being referenced in trusted sources, not just being clickable.
• Recency and structure drive recall – Structured, well-marked content is more visible to AI than outdated, bloated web pages.

At PR Agency One, GEO is where our PR, digital, social and measurement capabilities converge. And we’ve built a framework to deliver on it.

What makes PR Agency One different?

We are a seven-time Agency of the Year winner built on a singular proposition: creative effectiveness. Every campaign we deliver blends bold ideas with measurable outcomes.

What sets us apart in GEO?

OneEval – Our proprietary PR and AI measurement suite, used to track Share of Citation, brand salience, and real business outcomes.

One Network – An international team delivering campaigns across more than 26 countries, ensuring brand consistency and cultural relevance worldwide.

Sector expertise – Dedicated teams specialising in finance, healthcare, retail/FMCG, technology, and the built environment, giving us the depth to deliver precise campaigns that land in the titles AI trusts most.

GEO services from PR Agency One

We offer a structured, research-led GEO consultancy that enhances your presence across earned, shared, and owned media.

1. AI footprint auditing

We audit your AI visibility by testing real-world prompts like “Best B2B fintech agency” or “Top healthcare analytics firm” across major AI tools. We identify where your brand appears (or doesn’t), what citations drive visibility, and what your competitors are doing better.

2. Earned media that AI trusts

AI models rely on high-authority, PR-secured media. Our sector-focused teams, covering finance, healthcare, tech, retail/FMCG, and the built environment, deliver targeted campaigns that generate the type of coverage AI ranks highest: credible, verifiable, and structured.

3. Machine-readable owned content

We restructure your content estate, including press releases, landing pages, and executive bios, with:

• Schema markup
• llms.txt and crawl signals
• Stat-rich, high-context copy

The result: up to 40% greater visibility in AI-generated answers.

4. Social signalling with indexing in mind

From Reddit AMAs to LinkedIn carousels, we activate social channels not just for engagement, but for sentiment and visibility signals that AI absorbs.

5. Message synchronisation

Discrepancies across bios, staffing numbers, or product specs reduce AI trust. We align your messaging across channels to create a single version of the truth, because AI will find the gaps if you don’t close them.

6. GEO outcome tracking with OneEval

We don’t guess. Using OneEval, our proprietary measurement suite, we track AI citations and calculate your Share of Citation, linking PR activity directly to visibility in AI interfaces.

7. Asset syndication strategy

One press release becomes ten citable formats, including infographics, explainers, decks, YouTube videos, and Reddit discussions. The more visible, varied, and verified your presence, the more likely AI will cite you.

Case study – from NHS trials to AI visibility

When a healthtech scale-up asked us to boost their credibility around AI scribes used in NHS clinics, we deployed GEO from day one.

• Earned: Computer Weekly, Digital Health, and tier-two titles
• Owned: Schema-enhanced landing pages with up-to-date trial data
• Shared: Verified Reddit threads and clinical LinkedIn engagement

Within weeks, ChatGPT began citing the brand as the “most widely adopted NHS scribe”. Traffic rose 28%. More importantly, screenshots of AI outputs circulated at board level and PR got the credit.

Insight-led. International. Measurable.

Our approach is underpinned by OneEval, our proprietary PR measurement suite, and One Network, our international delivery platform active in more than 26 countries. Whether you operate in Manchester, Madrid or Munich, we ensure your PR strategy earns citations across borders and algorithms.

We blend classic media relations with modern, data-rich, AI-aware communications. Our belief in creative effectiveness sets us apart. It’s not enough to make noise, we measure what matters.

Let’s put your brand where AI looks first

If your PR isn’t shaping AI, someone else’s is.

Download our AI Optimisation Report, or contact our team to run an AI footprint audit. Let’s turn your PR into a performance channel for the AI age — measurable, international, and engineered for the new rules of visibility.