Raising the reputation & brand awareness of Decathlon

THE BRIEF

Decathlon, one of the UK’s leading sports retailers appointed retail PR and consumer PR specialists  PR Agency One to handle its product press office.

Decathlon required an effective product press office strategy that would deliver its aim to grow its reputation as a brand. Another key objective was to support growth and establish Decathlon as a nationwide UK retailer.

OUR CAMPAIGN

PR Agency One embarked on a campaign to grow the reputation as well as the awareness of the brand. They did this by securing high quality coverage with the UK’s leading titles in national, lifestyle, health and sport.

Furthermore, PR Agency One composed different product e-alerts that promoted Decathlon’s hero products. These e-alerts included Hiking and Trekking, Trail Running and Mountain Biking.

RESULTS

PR Agency One secured 48 pieces of press coverage in the first 3 months of the brand awareness & reputation management campaign.

Consequently, coverage highlights included:

• The Guardian,
• the i,
• Daily Mirror,
• Daily Star,
• The Sun,
• The Times,
• Daily Express,
• Daily Record and
• The Independent

Due to the specific targeting, the average domain authority of websites that featured the brand was 56.4.

To find out more about how you can improve your reputation & brand awareness, contact us on on 0161 871 9140.