Our consumer reputation management services help organisations understand and respond to the reputation they hold with consumers, helping to build brands, grow sales and minimise risks.
Tracking Consumer Reputation
Our measurement and tracking tools make reputation visible, highlighting strengths and weaknesses and how perceptions differ between audience groups.
We can also track how customer experience and satisfaction affect reputation – highlighting what sets your brand apart and the potential frustrations that put reputation at risk.
These can be tracked over time (including retrospectively) to analyse reputation trends and the impact of events or issues.
Reputation can be benchmarked against competitors to show your position in the market, as well as looking at differences between countries.
These insights are then used to help shape and evaluate PR, marketing and digital campaigns designed to enhance reputation; giving clients a competitive edge by focusing directly on improving their standing with consumers.
Our services divide into three areas:
Reputation Measurement and Tracking – showing where strengths and weaknesses lie and how reputation is being affected by campaigns and issues.
Coaching and training – working with organisations and business leaders to help them achieve their potential by maximising reputation.
Communications strategy, stakeholder engagement and media relations – using our insights into customer reputation to maximise effectiveness and impact of our work to enhance how organisations and brands are perceived.