SEO PR improves online visibility using a range of digital public relations and social media techniques.
At PR Agency One we use SEO PR to build links, drive brand awareness and social shares, driving traffic and improving our clients’ conversions online and improve search engine visibility.
We underpin our SEO PR campaigns with technical search counsel to ensure that client websites are well planned and built ready to convert visitors. We’ll also ensure that both digital PR and analytics best practice is put in place to ensure our clients understand the fruits of our labour.
More than just PR link building
With Google having over 200 ranking factors, there is more to SEO PR than just earning links in editorial. yes, we target websites that tools such as Majestic SEO rate as most trusted and influential, but we also secure editorial that is going to drive the most brand awareness, social engagement and click through.
This means all our team need to understand the science behind what they are doing but also how to deliver award winning media relations. Our people know how to identify follow links and how to identify if pages have been nofollowed at a robots.txt level – an unusual skill for most PR people who are more at home in editorial than source code. They know their way around analytics too and attribute their press coverage to website outcomes rather than focusing on link or keyword metrics.
We earn links, we don’t buy them
Let’s get this straight. We don’t buy links. We don’t do sponsored posts. We earn editorial by creating campaigns that journalists want to write about, campaigns that will make you famous and stand out. And yes, campaigns that will earn links which will build authority into your site and will make you more visible for non-branded search terms. We earn better quality links and a much higher proportion of links per coverage simply because of our unique approach to PR.
We also avoid bad neighbourhoods – i.e. sites that might be known to be selling links, or have had some sort of penalty. We know where to go and where to take you.
SEO with a PR Twist
SEO PR improves online visibility using a range of marketing communications, public relations and social media techniques.
At PR Agency One we use SEO PR to build links and social shares, driving traffic and improving our clients’ search engine visibility.
We underpin our SEO PR campaigns with technical search counsel to ensure that client websites are well planned and built ready to convert visitors. We’ll also ensure analytics best practice is put in place to ensure our clients understand the fruits of our labour. Our SEO PR clients span all sectors and specialisms and include
- E-commerce businesses and etailers
- B2B firms looking to generate more leads
- healthcare businesses looking to drive customer acquisition
- travel companies looking to move customers into the sales funnel
- Online florists, gift card companies and employee benefit organisations and much more
- Apps looking for downloads
Award winning SEO PR
Of course, we have won awards for our SEO PR campaigns. Check out our case studies for Decathlon, PushDoctor and Rada. Don’t just take our word for it, we can put you in touch with our clients and provide references for the results we deliver.
PR for search engine visibility
PR Agency One has a proprietary evaluation system called OneEval which is used to measure the success of SEO PR campaigns.
We don’t focus on rankings, or site traffic but use goals and conversions to demonstrate ROI
We genuinely are experts in this field and are often invited to speak at conferences such as SAScon or Search Me. You can find some of our blog posts on the subject here and here.
PR for SEO
Any business, whether in the consumer or corporate space, can benefit from SEO PR to improve their search rankings, sales conversions and lead generation. So get in touch to find out how we can help.