Successful reputation management increases the value of businesses and brands, as well as helping operations run more smoothly.
From FTSE 100 companies to starts-ups, we help organisations to become stronger and more sustainable by managing their reputation as an asset.
A unique approach to the management and building of reputation
We undertake campaigns to manage and build reputation. These might be consumer, B2B or corporate campaigns and they might focus on online reputation issues or via good old fashioned media relations, but regardless of their focus and objective, we undertake all our work based on insight and a process of continual improvement.
We measure and track reputation, allowing organisations to see the current reputation they hold, how it compares to that of their competitors and track the impact of PR campaigns, as well as other events or issues.
We provide reputation coaching for teams and leaders – helping organisations to make the changes required to address areas where reputation is weakest.
We build a better reputation amongst external audiences, using our understanding of what is driving reputation for each market and stakeholder, to maximise the impact of our work.
Our approach can be applied across whole organisations or to specific issues or markets, from corporate reputation strategy to campaigns for specific brands or products.
We can work reactively to help with crisis management, or proactively to provide ongoing tracking and support.
We can help address reputation amongst specific audiences, both internal and external, helping support reputation at times of change such as mergers and acquisitions, or when trying to expand into new markets.
Brands and Reputation
Along with award-winning PR, social media and online marketing services, we provide all our clients with detailed insight into how their brands are perceived by existing and potential customers. This includes competitor comparisons and reports showing how reputation is affected by specific issues or campaigns. We do this for a wide range of sectors, including:
In-depth insight into brand perceptions
Our analysis goes beyond simple trust scores or customer satisfaction ratings, looking at all the factors shaping brand reputation.
We can also measure brand perception among internal audiences, helping to identify opportunities to improve advocacy, motivation and customer relationships.
We work with clients to use these insights to build reputation:
Coaching and training – working with organisations to positively change customer service and product development.
Communications strategy, stakeholder engagement and media relations – maximising the effectiveness and impact of PR, marketing and digital campaigns.
We can analyse
- How brands perform on the key attributes of reputation that matter most to consumers.
- Issues affecting customer experience and trends over time.
- The emotional response of consumers to brands – providing deeper insights that simple sentiment reporting.
- Look at historical trends going back up to five years.
- Detailed competitor analysis.
- Tracking trust and potential risks to brand reputation.
- Social media analysis to examine customer conversation.
- International analysis, showing how brand perceptions differ globally.
Want to find out more about our reputation management offering? Call our office now and speak to our managing director, James Crawford on 0161 871 9140.