PR Agency One has won Gold at the PRmoment Awards North 2026 for Technology PR Campaign Of The Year, recognising our work with Neighbourly on #TheExtraHour – Give it Neighbourly.
The award celebrates a campaign that took a simple national moment – the clocks going back – and used it to show how technology can help turn good intentions into real-world community action.
At its heart, The Extra Hour asked a straightforward question: what would happen if people used the extra hour gained when the clocks change to do something positive for their neighbourhood?
But the campaign was about much more than a seasonal call to kindness. It was designed to demonstrate the role of Neighbourly’s platform as social impact infrastructure: connecting businesses, individuals and local good causes through volunteering, donations, surplus redistribution and measurable impact.
That technology-for-good story is what made the campaign stand out.
Why The Extra Hour was a technology campaign
Technology campaigns are sometimes judged by how futuristic they sound. New tools. New platforms. New acronyms. The occasional overexcited sentence about “disruption”, naturally.
The Extra Hour was different.
This was a campaign about practical, human technology. The kind that removes friction, creates connections and helps organisations act at scale.
Neighbourly’s platform exists to connect corporate resources with local need. It helps businesses donate time, funds and surplus products to charities and community organisations. It also gives companies the data and reporting they need to understand the impact of that activity.
That matters because many businesses want to do more for local communities, but intent alone is not enough. Community investment needs systems. Volunteering needs coordination. ESG commitments need evidence. Surplus redistribution needs logistics. Social value needs measurement.
The Extra Hour turned those principles into a public-facing campaign people could immediately understand.
By anchoring the idea to the clock change, we created a timely, memorable and accessible campaign moment. Everyone understands the feeling of gaining an extra hour. The campaign then reframed that hour as something with social value: a small unit of time that could be used to check in on a neighbour, volunteer for a local cause or support a community organisation.
That made the technology story tangible. It was not technology for technology’s sake. It was technology as the bridge between willingness and action.
Making social impact visible
One of the central challenges in ESG communications is that social impact can be difficult to see. Environmental claims often have clearer metrics. Carbon, waste, energy use and supply chain data can be quantified and tracked. Social value is more complex. It is local, human and often hidden in thousands of small interactions.
That is exactly where technology has an important role to play.
Neighbourly’s platform helps businesses understand where support is needed and how resources can be directed to vetted good causes. It also supports impact reporting, helping companies move beyond broad claims and show what their community investment is achieving.
For The Extra Hour, PR Agency One’s job was to make that infrastructure visible through a campaign that felt warm, inclusive and nationally relevant.
The campaign development combined several key elements: research-led storytelling, charity partner engagement, media relations, social activation and a campaign moment built around public participation. The aim was not simply to generate awareness. It was to position Neighbourly as a leading social impact platform and show how its technology helps businesses and communities create measurable change.
The PRmoment judges recognised that point, noting that the campaign set a national agenda and demonstrated how technology can bridge the gap between intent and real-world impact.
A tech-for-good campaign with human behaviour at its core
The strongest technology stories are rarely just about the product. They are about behaviour.
The Extra Hour worked because it connected three things: a universal moment, a clear public action and a credible technology platform sitting behind the movement.
The clock change gave the campaign its hook. The call to “give” the extra hour gave people a role. Neighbourly’s platform gave the idea substance, showing how businesses and individuals can be matched with local causes and how acts of support can be turned into measurable impact.
This is a useful lesson for technology PR more broadly.
In competitive sectors, it is not enough to explain what a platform does. Brands need to show why it matters, who it helps and what changes because it exists. For B2B technology companies in particular, the most powerful campaigns often translate complex functionality into an outcome that a wider audience can understand.
That was the strategic challenge here. Neighbourly is a sophisticated community investment platform, but The Extra Hour gave us a way to communicate its value in a simple, emotionally resonant and media-friendly way.
Creative effectiveness in action
At PR Agency One, our work is guided by the principle of Creative Effectiveness: the belief that strong ideas should not only attract attention, but deliver measurable impact.
The Extra Hour is a clear example of that approach.
The creative idea was simple enough to travel. The strategic platform was strong enough to support serious conversations about ESG, social value, community cohesion and corporate responsibility. The technology story gave the campaign commercial relevance for Neighbourly and its business audiences.
That combination matters. Awards are always welcome — we are PR people, not monks — but this recognition is particularly valuable because it reflects the blend of creativity, strategy, technology understanding and measurable purpose that sits at the centre of our work.
It also reinforces PR Agency One’s strength as a technology PR agency. Tech has always been one of our key sectors, spanning B2B technology, SaaS, fintech, retail technology, healthtech and digital platforms. Our role is to help technology brands move beyond technical messages and build campaigns that create reputation, authority and demand.
The Extra Hour shows how that can work for a tech-for-good platform: taking a business-critical proposition and turning it into a story with national relevance.
What technology brands can learn from The Extra Hour
The campaign offers three useful lessons for technology companies looking to build profile and trust.
First, technology PR needs a clear human outcome. Audiences do not always care about the mechanics of a platform. They care about what becomes easier, fairer, faster, safer or more effective because that platform exists.
Second, proof matters. In sectors such as ESG, CSR and social impact, brands need to substantiate their claims. Platforms that can provide data, reporting and measurable outcomes have a powerful communications advantage.
Third, timing can turn a good idea into a public moment. The clock change gave The Extra Hour a natural reason to exist in the news cycle. It created urgency, simplicity and relevance, which are three things every campaign needs and very few get for free.
Recognition for a campaign with purpose and proof
Winning Gold at the PRmoment Awards North 2026 is a proud moment for PR Agency One and a brilliant recognition of our partnership with Neighbourly.
More importantly, it underlines a bigger point: technology can be a powerful force for social impact when it is designed around real human needs and communicated in a way people understand.
The Extra Hour showed how a platform can help businesses and communities move from wanting to help to knowing how to help.
That is the real story behind the award. And it is exactly the kind of technology story we love to tell.
