As technology advances, so do the tools used by marketing and PR professionals. AI software and ‘tools’ are here and available now, providing marketers with a wealth of new options to help them reach their goals. In this blog post, we’ll be taking a look at 20 AI software and tools that are essential for PR and marketing professionals in 2023.
Before we get into weeds of this subject and look at the individual tools, here is a broad overview of the types of AI that is currently making the biggest advances.
Automated Content Generation Software
Automated content generation software is an AI-driven tool that can be used to automatically generate content in a variety of formats including blog posts, articles, press releases, and more.
This type of tool uses natural language processing algorithms to construct meaningful and relevant content based on user input topics or keywords.
Pros: Saves time by automating mundane tasks such as content creation
Can generate high-quality content quickly. Highly customizable with numerous options available.
Cons: May struggle to capture the nuances of human communication.
Potential for inadvertently generating plagiarised content. Limited control over the quality of outputted material.
Natural Language Processing Technology
Natural language processing (NLP) technology utilises machine learning algorithms to better understand natural language input from humans.
NLP applications are increasingly being used for sentiment analysis, customer service automation, and automatic text summarisation to help PR and marketing professionals gain a deeper understanding of how a target audience perceives their products or services.
Pros: Allows you to quickly analyse large amounts of customer feedback.
Can be used to accurately gauge customer sentiment
Improves efficiency by automating manual tasks related to analysing customer reviews or feedback.
Cons: May struggle with complex sentence structures or colloquialisms
Not always accurate when analyzing highly subjective topics such as humour or sarcasm.
Prone to bias if not properly calibrated before deployment.
Video Creation Software
Video creation software is an AI-powered tool that enables users to quickly create high-quality videos without any prior experience or technical knowledge.
This type of tool utilises automated video editing algorithms along with pre-defined templates and themes that allow users to customise their videos according to their desired specifications without having to manually edit each clip or scene individually.
Pros: Easy to use with no prior experience required; Creates high-quality videos in minutes; Highly customisable with numerous options available for customising themes and templates.
Cons: Limited control over final product as most customisation options are predetermined by the software provider.
Potentially expensive depending on the number of features included in your subscription package.
Low resolution video clips unless you purchase additional HD packages which can be costly.
The top 20 AI tools available right now for PR and marketing professionals
1) ChatGPT : https://chat.openai.com/
Chat GPT is an AI-driven PR, marketing, and social media content creation tool designed to help PR and marketing professionals create engaging content more efficiently.
It employs natural language processing (NLP) to generate copy from existing sources and refine it based on user input. PR and marketing professionals can use ChatGPT for PR campaigns, press releases, social media posts, emails, website copy, blog posts and much more.
Pros: Offers comprehensive AI-driven content generation; allows PR and marketing professionals to quickly create content; offers multiple language settings. ChatGPT offers comprehensive data analysis features which allow PR and marketing professionals to track performance easily
Cons: Limited customization options; no integration with third-party tools. Link: https://chatgpt.com/
2) Dall-E-2: https://openai.com/dall-e-2/
Dall-E-2 is a revolutionary artificial intelligence (AI) tool developed by OpenAI research. It is capable of creating detailed images from text descriptions, with remarkable accuracy. This is a significant advancement in the world of natural language processing (NLP), allowing users to ask for images that they would otherwise find difficult or impossible to create.
Dall-E-2 is built on the GPT-3 model, a powerful deep learning algorithm that allows for analysis of complex input data. This is used to create a detailed 3D representation of text descriptions, with results that are often indistinguishable from real-life images. The AI also has the ability to recognize and generate objects, scenes, and characters that exist in the world while preserving their elements of style and composition.
The potential applications for Dall-e 2 range from visualizations to gaming. It could be used to help with design, medical imaging, and even content creation. The AI tool will also be useful in fields such as robotics, virtual reality, and augmented reality. With its capabilities, Dall-e 2 has the potential to revolutionize the way we interact with machines and create visualizations. It is an exciting development that is sure to have a lasting impact in many industries.
– Ability to generate accurate images from text descriptions
– Image recognition capabilities that are on par with real-life images
– Capable of recognizing and generating objects, scenes, and characters
– Potential applications in many fields such as design, medical imaging, robotics, virtual reality, augmented reality
– Can be used to create content and visualizations
– Image generation is dependent on the accuracy of the text description
– Image recognition may be limited to a certain range of objects and scenes
– AI tool is still in the early stages, with certain features not yet available
– Image generation and recognition can be time consuming
– AI may have difficulty understanding
3) Jasper: https://www.jasper.ai/
This AI writing tool helps PR and marketing professionals easily generate and personalise content for their campaigns. It offers a range of features, including natural language processing algorithms that can detect user intent in real-time, allowing PR and marketing professionals to customise their messages for maximum engagement.
Pros: Offers comprehensive data analysis; robust personalisation capabilities; allows PR and marketing professionals to quickly generate content.
Cons: Limited customisation options; limited mobile version.
4) Hootsuite Insights – https://www.hootsuite.com/en-gb
Hootsuite Insights is an AI-powered social media analytics tool that helps marketers analyse data from millions of conversations across social networks such as Twitter, Facebook, Instagram, YouTube, Reddit, LinkedIn, etc., to understand consumer sentiment about their brand or products. It also provides insights on how to optimize campaigns for maximum results.
Pros: Easy to use dashboard; Comprehensive data analysis; Multiple network coverage; Automated reporting; Highly customizable insights.
Cons: Expensive subscription plans; Limited customer service support; Lack of third-party integration options.
5) Brand24 – https://brand24.com/
Brand24 is an AI-powered social listening platform that helps brands monitor conversations about their brand or product across multiple channels like blogs, news sites, forums, social networks etc., and provides detailed analytics on how customers feel about their brand or product over time. It also provides actionable insights that can help brands improve their customer service strategy and optimize their campaigns for success.
Pros: Comprehensive data analysis; Seamless integration with other platforms; Automated alerts when certain keywords are mentioned online; Highly customizable insights; Real-time monitoring of brand mentions online; Affordable pricing plans.
Cons: Limited customer service support; Lack of third-party integration options
6. Talkwalker – https://www.talkwalker.com/
Talkwalker is an AI-powered social media analytics platform that helps brands monitor conversations about their brand or product across multiple channels like blogs, news sites, forums etc., and provides real-time insight into how customers feel about their brand or product over time. It also offers powerful automated reports that can help brands optimize their campaigns for success by identifying trends in consumer sentiment over time.
Pros: Comprehensive data analysis; Seamless integration with other platforms; Automated alerts when certain keywords are mentioned online
Highly customizable insights; Real-time monitoring of brand mentions online
Cons: Expensive subscription plans ; Limited customer service support ; Lack of third-party integration options
7. Sprinklr – https://sprinklr.com/
Sprinklr is an AI-powered enterprise platform designed to help brands manage all aspects of their digital presence including content creation & distribution ,social media management & monitoring, customer care , CRM, web experience management & measurement.
It also offers powerful analytics capabilities which enables teams to track ROI on marketing activities in real time & make better decisions quickly .Pros : Robust analytics & reporting capabilities.
Seamless integrations with existing systems, Automation & artificial intelligence powered insights; Comprehensive customer experience management solution .Cons : Expensive pricing plans; Limited customisation options .
8. Salesforce Einstein – https://www.salesforceiq.com/einstein/
Salesforce Einstein is an AI – powered CRM platform which leverages machine learning algorithms & predictive analytics to offer comprehensive customer insights based on current behaviour patterns.
It also offers powerful automation capabilities which enable sales teams to focus on more strategic tasks while automating mundane processes such as lead scoring, follow up emails etc.
Pros: Robust analytics & reporting capabilities; Seamless integrations with existing systems; Automation & artificial intelligence powered insights; Comprehensive customer experience management solution .
Cons: Expensive pricing plans; Limited customization options .
9. IBM Watson Analytics – https://www.ibm.com/uk-en/watson
IBM Watson Analytics is an AI-powered platform designed to empower businesses with actionable insights from large volumes of structured & unstructured data. It uses natural language processing (NLP) algorithms to provide users with interactive visualizations that help them uncover hidden patterns in the data quickly & easily.
Pros: Robust analytics capabilities; Accurate predictions based on data patterns; Natural language processing powered solutions
Cons: Very expensive pricing plans; Limited customisation options
10) Hemingway Editor: https://www.hemingwayapp.com/
This AI writing tool is used to help PR and marketing professionals easily edit their work for grammar mistakes or typos. It also helps users improve readability of their text with its ability to simplify complex sentences or make them easier to understand.
Pros: Simple interface; easy-to-read suggestions; helps improve readability.
Cons: Only available on desktop; no mobile apps. Link:
11) ProWritingAid: Link: https://prowritingaid.com/
PR and marketing professionals can use this AI writing tool to check their work for grammar mistakes, typos, or plagiarism. It also offers insights into how the text reads and provides suggestions on how to make it more engaging or effective.
Pros: Offers a range of features such as word choice and tone analysis; accurate spell-checking; detailed reports with easy-to-follow advice.
Cons: Limited mobile version; does not offer editing help with images or videos.
12) Quill: https://quillbot.com/
This AI writing tool offers PR and marketing professionals the ability to quickly generate content from scratch. It uses natural language processing technology to understand user input and generate meaningful content automatically without any manual effort.
Pros: Generates entire articles with no manual effort; allows users to customise generated text; offers a global search feature for finding related topics.
Cons: Limited customization options; limited mobile version; no integration with third-party tools.
13) Automated Insights: https://automatedinsights.com/
PR and marketing professionals who want to save time on creating copy can use this AI writing tool. It uses natural language processing algorithms to generate content from data, allowing PR and marketing professionals to quickly create reports or other forms of content without spending hours manually writing it.
Pros: Offers comprehensive data analysis; allows PR and marketing professionals to quickly generate reports; offers numerous language settings.
Cons: Limited customisation options; no integration with third-party tools.
14) Writing Assistant by Grammarly: https://www.grammarly.com/
PR and marketing professionals can use this AI writing tool for help with grammar mistakes or typos in their work. It also helps users improve readability of their content and offers real-time feedback on their writing.
Pros: Comprehensive grammar checker; offers multiple language settings; real-time feedback.
Cons: Limited customisation options; no integration with third-party tools.
15) Adobe Spark Post: https://spark.adobe.com/
PR and marketing professionals looking for an AI-driven tool to help with video content creation should look no further than Adobe Spark Post. It allows PR and marketing professionals to quickly create stunning visuals and videos, complete with personalized animations, text effects, logos and more.
Pros: Easy to use interface; allows PR and marketing professionals to customize videos; offers numerous language settings.
Cons: Limited customisation options; no integration with third-party tools
16) Animaker: https://www.animaker.com/
This AI writing tool is aimed at PR and marketing professionals who need help creating professional animated videos for their campaigns. It offers a wide range of features, including customizable characters, music tracks, backgrounds, and more.
Pros: Offers comprehensive data analysis; allows PR and marketing professionals to quickly create videos; offers numerous language settings.
Cons: Limited customization options; no integration with third-party tools. Link: https://www.animaker.com/
17) StoryXpress: https://storyxpress.co/
PR and marketing professionals who want to quickly create stories for their campaigns can use this AI writing tool. It helps PR and marketing professionals create storyboards based on photos, text, music tracks, and other elements. Pros: Comprehensive storyboard creation features; easy to use interface; allows PR and marketing professionals to customize stories. Cons: Limited customization options; no integration with third-party tools. Link: https://storyxpressapp.com/
18) Wibbitz: https://www.wibbitz.com/
PR and marketing professionals who want to quickly create stunning videos from text, images, and audio files can use this AI writing tool. It offers a wide range of features, including customisable video templates, voice-over options, and more.
Pros: Comprehensive video creation capabilities; allows PR and marketing professionals to customize videos; offers numerous language settings.
Cons: Limited customization options; no integration with third-party tools.
19) MyScript Font Recognition: https://www.myscript.com/
PR and marketing professionals who need help creating digital content can use this AI writing tool for handwriting recognition technology. It helps PR and marketing professionals convert handwritten text into digital copy instantly
Pros: One of the main pros of MyScript Font Recognition is its accuracy. The technology utilizes advanced algorithms to recognize and process individual letter shapes, allowing it to identify handwriting with a high degree of accuracy. This can be especially helpful for applications such as educational materials, where precise recognition is needed in order to understand the intended meaning of certain words or phrases.
Another pro of MyScript Font Recognition is its convenience and ease-of-use. With a few simple steps, users can quickly set up their personal handwriting for recognition, allowing them to save time in the future by not having to manually type out words or phrases.
Cons: The main con of MyScript Font Recognition is its cost. The technology requires a subscription fee, and additional fees may be charged depending on the amount of usage and features required. Additionally, the initial set-up
20) StockAI: https://www.stockai.com/
StockAI is an AI-powered stock image tool that offers free stock images and videos to users. With StockAI, businesses can quickly and easily find stock images that match their specific criteria. The AI-powered search engine filters stock images based on the user’s preferences and searches for stock imagery in various stock image databases. StockAI also comes with a variety of editing tools, allowing users to customize stock images and videos to fit their particular needs.
StockAI offers a number of advantages to users. With the AI-powered stock image tool, businesses can easily find stock imagery that is tailored to their needs. The stock image searching and filtering capabilities of StockAI make it incredibly convenient for businesses to find stock images that match their specifications. StockAI also offers editing tools that allow users to customize stock images and videos, making it easier for businesses to find stock imagery that perfectly fits their project requirements.
– Stock AI the stock image finder makes it easy to search for stock images that are professional and high quality.
– It offers a wide range of stock images in its library, giving you more options when choosing stock images.
– The stock image finder also provides images in different sizes, allowing you to easily find stock images that will fit the size requirements of your project.
– It also provides filters that can help you narrow down your stock image search, making it easier to find the perfect stock image for your project.
– Stock AI the stock image finder is a paid service, so you will have to pay for the stock images that you download.
– The stock image finder may not have the stock images that you need, as its stock image library is limited.
– The stock image finder can be slow to search, as it has to check its stock image library for the stock images that you are looking for.
– The stock image finder also does not provide stock images with different licenses, so you may have to purchase stock images from other sources.
So is AI going to change PR and marketing for ever?
Artificial Intelligence technology is becoming increasingly pervasive within the PR & marketing industry as companies strive towards automating mundane processes while simultaneously gathering valuable data insights about their customers’ preferences and behaviors.
In this blog post, we’ve outlined 18 essential AI software tools that every PR & marketing professional should consider utilizing in 2023 – from automated content generation tools, natural language processing technology, video creation software – there’s something here for everyone. As always, it’s important to remember that these types of technologies should only be utilised responsibly – particularly where authenticity and plagiarism is concerned – but if done correctly they can prove invaluable when it comes generating data driven insights about your target audiences’ needs and wants.Posted by