Panorama vs Ryanair

An eye opening insight into Ryanair’s approach to Media Relations. (see link below)   Panorama.pdf  The problem faced by Ryanair is that the company behaves like a challenger brand despite being the market leader.  That’s just plain arrogant.  In this email exchange it looks like Ryanair have gone the distance toe to toe with Panorama.  I’m saving […]

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