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Why you need to do better if impressions are your only PR metric?

When it is time to measure the success of a public relations campaigns, impressions are often the first metric that practitioners lean on to demonstrate success. But is this really an accurate way to gauge the impact of PR? In this blog post, we’ll explore why impressions should not be your only focus when evaluating […]

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What is Integrated PR?

Integrated PR is the convergence of communications and brand content activations across paid, earned, shared and owned media (confused by this jargon, read more about the PESO model here).  Within our organisation, integrated PR and communications also involves the planning, execution and measurement of big, bold brand activations and it is central to making award […]

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How to Approach Covid-19 Communications | PR Tips and Advice

Covid-19 Comms

The effects of Covid-19 have plunged the majority of UK businesses into survival mode, almost overnight. Companies of all shapes and sizes are having to communicate complex messages to customers, staff and stakeholders; whether it’s relaying information around store closures, supply chain issues or explaining how services can be used to alleviate the strain of […]

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Our Award Winning PR Measurement Suite Recognised at the AMEC Awards 2019

PR AGENCY ONE RECOGNISED FOR AWARD WINNING PR MEASUREMENT

PR Agency One’s award winning PR measurement products fended off competition from global businesses to win a Gold Innovation Award for New Measurement Methodologies at the AMEC Awards 2019 in Prague. The AMEC Awards are an international scheme recognising the world’s best examples of marketing and PR measurement. They are open to businesses from all […]

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Decathlon Appoints PR Agency One

Decathlon Appoints PR Agency One

PR AGENCY ONE SCORES WITH DECATHLON APPOINTMENT PR Agency One has been appointed by one of the world’s biggest sports retailers. The agency’s consumer PR team has been briefed as part of a major marketing drive to raise Decathlon’s brand awareness and store footfall in the UK. Founded in 1976 in Lille, France, Decathlon has […]

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38 of the Worst Media Interviews of All Time

30 of the Worst Media Interviews of All Time

We’ve decided to update our ‘worst media interviews of all time’ post.  Please suggest new additions as we plan to constantly update this thread. As a public relations agency, we often organise media training to help clients prepare for interviews both on and off camera. These videos illustrate classic examples of what can go wrong […]

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The limits of media training

We know that it pays to prepare for any media interview, and that it’s important to dress sharp when appearing in front of a camera. But all the media training in the world won’t stop Mother Nature doing her thing. To show you what we mean here’s a news interview you can chuckle at – and […]

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Bad Media Interviews – Part Seven

Sometimes playing a straight bat to questions from the media just doesn’t work… Don’t believe me? Check out this example of pugnacious journalism from Irish broadcaster Vincent Browne vs an ECB spokesperson. This video has been added to my ‘Worst Media Interviews of All Time‘ blog post, which is worth a look for a seven […]

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