Media Relations Tips for PR Trainees

I recently contributed to a blog post by Kelli Matthews, an experienced PR practitioner from the US. She crowdsourced comments via Twitter for a blog post aimed at PR graduates called Six Pieces of Media Relations Advice for the Newbies. My advice for graduates embarking on their first major media sell in was simple: “pick […]

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5 Tips to Secure a Graduate PR Job

“Outside View” is a regular guest column on the PR Agency One blog, written by people working within the marketing industry.  In the first post of the series Lauren Soar of marketing and PR recruitment firm ADAM looks at the challenges graduates face when looking for their first PR job. Applying for a PR job […]

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Why PR and SEO Are More Similar Than you Might Think

SEO and PR are more similar than you think. Before you scoff at this suggestion please hear me out. Ask the really serious practitioners of SEO about their discipline and most will say that for good search engine visibility, a business needs great onsite content that is interesting, newsworthy and sharable. Take, for example, Rand Fishkin, […]

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PR Agency One Launch: What The Press Said

Nearly two weeks have passed since the official launch of my new Manchester PR agency.  We’ve had some great feedback from the Manchester PR community and excellent coverage on our exploits. Thanks to some recent new business wins we’ll hopefully be hitting the headlines again soon (more on that in the coming weeks…) How-Do covered […]

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How to Use Google+ – Top Tips For Beginners

Google+ has already come up with a number of clients, who have asked me basic questions about it.  So I found this presentation (see below), which contains everything you needed to know about Google+ but ‘were afraid to ask’. After the initial launch euphoria, many people have criticised Google+. I think it is a robust […]

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A Quick Case Study in Using PR Content for SEO

Econsultancy is undertaking an experiment to see what happens if its readers link to their latest internet marketing strategy paper, which is available for free on its website. I will be blogging more about this subject on the blog of my new Manchester PR agency, PR Agency One. The blog encourages its readers to link […]

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Chorlton and Didsbury Marketing, PR and Digital People

Are you a Marketing, PR or Digital professional living in Chorlton or Didsbury? If so then you probably should join this small LinkedIn community. The group, catchily called Chorlton and Manchester Marketing, PR and Digital People, has one single purpose: to help professionals in the area connect, share ideas and the odd drink. I don’t […]

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Measure PR messages with analytics

As a PR professional and content marketer, planning out keywords and messages is a big part of the day job. Get it right and public relations people can drive huge and relevant traffic to a site. Get it wrong and questions will be asked of your ability. Our measurement suite was built with this in […]

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What is the best SEO secret that you know? PR of course

I just read this comment from Rand Fishkin, the CEO & Co-Founder of and it reads like the best advert for public relations ever. He’s basically saying his biggest SEO secret is public relations. He made the comment on Quora in response to the following question: ‘what is the best SEO secret that you […]

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