Sometimes playing a straight bat to questions from the media just doesn’t work… Don’t believe me? Check out this example of pugnacious journalism from Irish broadcaster Vincent Browne vs an ECB spokesperson. This video has been added to my ‘Worst Media Interviews of All Time‘ blog post, which is worth a look for a seven […]
Working for a Manchester PR agency made me understand that not many people understand public relations. I always remember trying to explain what I did for a living to my mum and dad. I failed each time. This lack of understanding didn’t stop with my parents. Here are a few common misconceptions about public relations that I […]
Here are five nuggets of hyperlink goodness, provided by a rather fine Manchester PR Agency (yes, us): If your agency doesn’t use these PR metrics then sack them. Keep your eye on Plexus Engine. Fancy reading up on a few cheeky WordPress plugins? There must be an easier way to find wifi hotspots than this nifty […]
Managing your reputation online is a key skill as businesses become more social and personal privacy declines. When faced with a reputational issue, public relations professionals are of course a good place to turn. I originally set up my first blog because I couldn’t be found online (my name is too common), but after creating the […]
Here are another six links to interesting internet nuggets and trivia, as shared by your favourite Manchester-based PR agency: An interesting look at what ‘thought leaders’ believed exhibitions might have looked like now We really should enter the Golden Hedgehogs Obama turns to Tumblr A good pressie for beginners. What is newsworthy? Flow visualisation in Google […]
This presentation should give PR and marketing practitioners food for thought. Central to public relations is great content, and while all of this presentation is not always completely relevant to PR there is certainly some interesting concepts in here. What is especially relevant is how we consume content on the go. Full service marketers take […]
These are ten of the worst media interviews of all time and perfect examples to use as part of a media training programme. As part of our work here at PR Agency One, we often organise media training and these videos are classic examples of what can go wrong and why preparation counts. I’d love […]
I recently contributed to a blog post by Kelli Matthews, an experienced PR practitioner from the US. She crowdsourced comments via Twitter for a blog post aimed at PR graduates called Six Pieces of Media Relations Advice for the Newbies. My advice for graduates embarking on their first major media sell in was simple: “pick […]
[introText]“Outside View” is a regular guest column on the PR Agency One blog, written by people working within the marketing industry. In the first post of the series Lauren Soar of marketing and PR recruitment firm ADAM looks at the challenges graduates face when looking for their first PR job.[/introText] Applying for a PR job […]
SEO and PR are more similar than you think. Before you scoff at this suggestion please hear me out. Ask the really serious practitioners of SEO about their discipline and most will say that for good search engine visibility, a business needs great onsite content that is interesting, newsworthy and sharable. Take, for example, Rand Fishkin, […]
