The important lesson to be learnt from Brewdog’s latest PR fiasco Scottish craft brewer Brewdog is no stranger to controversy, with a history of arguably ill-advised PR and marketing stunts. However, the brand looked set to leave the shock tactics in the past with an announcement in September signalling a move to more ‘responsible’ marketing. […]
What is clickbait? It has drastically changed the way news websites and social media feeds look – but what is clickbait, and what does it mean for PRs like us where media relations is so central? The Oxford English Dictionary defines clickbait as “content whose main purpose is to attract attention and encourage visitors to […]
GDPR is now (finally) upon us. Despite this, there’s still a great deal of misinformation out there concerning the legislation, as well as how it’s set to affect the PR industry. Luckily, because the majority of the information we use is held by third parties, GDPR is unlikely to have a major impact on the […]
“Hello is that X from The X Times? Hi it’s X calling from PR Agency X. I’m just calling with a story that may be of interest to you.” “Send it through.” *Hangs up* Ahh the (dreaded) PR sell in. As a young account executive, fresh to the world of PR, I remember when picking […]
We’ve decided to update our ‘worst media interviews of all time’ post. Please do suggest new additions as we plan to constantly update this thread. As a public relations agency, we often organise media training to help clients prepare for interviews both on and off camera. These videos illustrate classic examples of what can go […]
We have had a fantastic 2016 at PR Agency One and what better way to finish the year on a high of festive celebrations and a little bit of gloating as a team. 2016 saw the agency continue to grow, welcoming 11 new recruits to the b2b and consumer teams. We now have so many in […]
Last night we were named Outstanding Public Relations Consultancy of the Year at CIPR Awards. We scooped the top award after winning gold in the Healthcare category earlier in the evening for online GP service PushDoctor. The accolade comes just a year after we were crowned Outstanding Small Public Relations Consultancy at the same awards. The business’ rapid growth […]
Crisis PR management makes or breaks reputations. Get things right and you could win anything from a new-found respect to additional customers. Get things wrong and you could be looking at a basic loss of trust and a sense that you simply don’t know what you’re doing. As well as raising the profile of our […]
We know that it pays to prepare for any media interview, and that it’s important to dress sharp when appearing in front of a camera. But all the media training in the world won’t stop Mother Nature doing her thing. To show you what we mean here’s a news interview you can chuckle at – and […]
Here is a slide deck outlining some of the key points that I am planning to raise on the PR and SEO panel at SAScon alongside Lexi Mills of Distilled, Simon Wharton from PushON and Peter Bowles of Dynamo PR. PR and SEO Tips from SAScon | Online PR | | SEO PR | Digital […]
