Graham Lancaster of Biss Lancaster talks to PR Week

Forget Brian Solis, Robert Scoble and Steve Rubel.  If you want to know about the future of PR ask Graham Lancaster, Chairman of Biss Lancaster. Graham has worked in the PR industry longer than I have been on plant earth so I should think he could teach most people a thing or two about Public […]

Read More

Freakonomics and PR

OK. Big intake of breath. I’m currently thinking about how Behaviourial Economics could be the saviour of PR (can I hear the sound of visitors clicking away…?) It wasn’t my original thought, the wise old Graham Lancaster – a top, top PR consultant -put the thought in my head. The thought instantly appealed to me […]

Read More
  • Categories