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Media consumption data

Have you ever wondered what your media consumption says about you? Public Relations profesionals have lots of tools to provide insight these days. For example, with TGI Data and all the other metrics on media consumption, you can pretty much pinpoint a persons beliefs and behaviours. Or can you? When I next get a chance […]

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What is online coverage worth in £££?

Precise have the answer apparently.  See the press release at the end of this post. Most PR agencies have been trying to devise their own one-size-fits-all measurement system for online coverage. In the remarkably measurable world of the internet, putting a cash value on coverage has been nigh on impossible to do consistently, quickly and […]

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