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GDPR is here – and the PR industry is still going strong

GDPR is now (finally) upon us. Despite this, there’s still a great deal of misinformation out there concerning the legislation, as well as how it’s set to affect the PR industry. Luckily, because the majority of the information we use is held by third parties, GDPR is unlikely to have a major impact on the […]

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Media consumption data

Have you ever wondered what your media consumption says about you? Public Relations profesionals have lots of tools to provide insight these days. For example, with TGI Data and all the other metrics on media consumption, you can pretty much pinpoint a persons beliefs and behaviours. Or can you? When I next get a chance […]

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