A Job for the Asda Crisis PR team?

Keeping client brands out of the headlines is often as profitable as PR campaigns to secure positive press coverage. With that in mind, this story on the BBC website about the murder of Joanna Yeates made me wonder if the Asda crisis PR team will be jumping into action. Why is this an Asda crisis […]

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PR Crisis – Steve Jobs takes a bullet for Apple

Is Steve Jobs trying to protect Apple’s public relations image by deflecting negative PR attention towards himself? As public relations crises go, Apple’s iPhone 4 launch is up there in second place behind BP’s oil leak. The product launch has been besieged by negative press and PR coverage regarding the product’s aerial and connection. Recently, […]

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