Online brand management is essential. We help brand managers to understand and manage online reputation, by revealing how products and services are being talked about and the impact this reputation is having on potential customers and other key audiences.
The Influence of Online Reputation for Brands
Online brand management is hugely influential – often the first port of call for people researching purchases or comparing brands; your online profile is crucial to your future success.
We provide detailed measurement and tracking of online brands, applying a reputation framework to reveal strengths and weaknesses; highlighting possible risks to reputation and areas for improvement.
This analysis can also benchmark against competitors and look at historical trends (going back up to five years) to put the findings into context.
We then use these insights to shape future strategy for PR, marketing and digital activity, targeting efforts where they will have most impact.
This work is part of our reputation management service including:
Coaching and training – working with organisations and brand teams to help them achieve their potential by maximising reputation.
Communications strategy, stakeholder engagement and media relations – using our insights into customer reputation to maximise effectiveness and impact of our work to enhance how brands are perceived.