Reputation and Thought Leadership

Thought Leadership matters. The positive profile of leaders and key personnel contributes to company value and helps to build a successful business.  We help executives become thought leaders in their area of expertise, using a combination of high quality content, social media profile and targeted outreach.

Building Reputation for Expertise

We work with individuals and organisations who want to establish their reputation as a leader and expert in their specialism or sector.

We apply a five stage approach that includes:

  • Audience tracking and insight to identify and connect with key stakeholders and influencers to build connections and reach.
  • Analyzing issues to establish the themes attracting most interest and the strongest emotions.
  • Training and coaching individuals on how to build personal reputation, creating an authentic voice that connects with its audience and how to build effective relationships.
  • Content creation and management to ensure a strong flow of high quality content that connects with its audience and builds influence.
  • Measuring the impact of thought leadership on reputation, trust and perceptions of expertise.

Thought leadership is supported by our other reputation management services, which include:

Reputation Measurement and Tracking – showing where strengths and weaknesses lie and how reputation is being affected by campaigns and issues.

Coaching and training – working with organisations and business leaders to help them achieve their potential by maximising reputation.

Communications strategy, stakeholder engagement and media relations – using our insights into client reputation to maximise effectiveness and impact of our work to enhance how organisations and brands are perceived.

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