We help organisations understand and manage their corporate reputation, helping to build corporate value, grow sales, attract investment and minimise risk. We offer a flexible outsourced resource to ensure that your corporate reputation is managed and in good hands.
The management of corporate reputation involves a wide range of disciplines and that span the PR and data science sectors. The challenge that most brands face is that they are going into battle blind. Before wading into a situation, it is important to take stock and understand the broader context of the situation. This is why we always recommend tracking and measuring to help understand the situation.
Tracking is the First Step Towards Managing Corporate Reputation Management
Before stepping in and managing a corporate reputation our measurement and tracking tools make reputation visible to decision-makers, highlighting strengths and weaknesses and how perceptions differ between stakeholders.
We can also track how stakeholder perceptions and customer experience affect reputation – highlighting what sets your company apart and the potential issues that put reputation at risk.
These can be tracked over time (including retrospectively) to analyse reputation trends and the impact of events or issues.
The reputation of corporate organisations can be benchmarked against competitors to show your position in the market, as well as looking at differences between countries.
These insights are then used to help shape and evaluate corporate strategy, PR, marketing and digital campaigns designed to enhance reputation; giving companies a competitive edge by focusing directly on improving their standing with stakeholders.
The PR Agency One Reputation Measurement Suite
Our services divide into three areas:
Reputation Measurement and Tracking – showing where strengths and weaknesses lie and how reputation is being affected by campaigns and issues.
Coaching and training – working with organisations and business leaders to help them achieve their potential by maximising reputation.
Communications strategy, stakeholder engagement and media relations – using our insights into stakeholder reputation to maximise effectiveness and impact of our work to enhance how organisations and brands are perceived.
Ongoing Management Reputation Within Corporate Organisations
Once we have assessed and measured your corporate reputation, our team of consultants can proactively step in to manage the situation. Our team of media relations specialists, PR consultants, online reputation experts and corporate PR practitioners can ensure that the ball is never dropped. We can work in many ways, for example alongside an existing press office team, or as a complete outsourced resource. The end goal often sees us driving earned, paid shared and owned media as part of an integrated strategy. From press coverage through to online impressions and conversions, we have it all covered.