What does Public Relations mean? How can a clear PR strategy from help you and your company? What PR tactics are effective in your industry?
The truth is there’s no single answer, and it depends on you and what you want to achieve. While digital PR becomes more and more important and PR tactics change, that question remains – what do you want? There is no one size fits all approach.
When we first launched PR Agency One, we began with a question.
“What would the first PR agency have looked like if it was invented today?”
We’ve used that question to consider the PR tactics that we use, to understand the digital environment as it is today, and to make sure we make the most of new opportunities for expanding our PR strategy.
You’ll see us undertaking attention grabbing stunts, engaging thought leadership campaigns, influencer driven social media, SEO PR and product placement. We’ll happily rub shoulders with your c-suite but also talk the same language as your digital marketing agency. We are both thinkers and deliverers. We do what we need to do to make your business successful.
PR Tactics vs strategic communications
Unlike many PR agencies, we don’t treat digital marketing as a separate discipline. Instead, we bring our knowledge of search engine optimisation, social media and online publishing and combine it with traditional PR tactics that have proven themselves for decades.
Classic PR tactics will always be important regardless of whether a client needs B2B PR agency or consumer PR agency service. Creating a campaign that helps to build your brand, manage your reputation and reach your customers demands the same skills as it always has, and here at PR Agency One we know PR strategy and we know how to get powerful, measurable results.
Find out more about our PR strategy offering, Contact Managing Director James Crawford on: