Journalists are under more pressure than ever before to deliver content quickly across multiple platforms. They don’t have time to wade through badly written press releases searching for an angle. While many agencies talk a good game, they very rarely tell you good they are at the basics of press release writing and distribution.
No matter how good your story is, if it isn’t crafted in a way that grabs the attention of a reporter in the first 30 seconds, it won’t make it into the media.
Our press release writing and distribution team is made up of journalists who know what makes a winning story. And they write page-ready copy that makes the job of a journalist easier.
We employ a range of tactics including arranging media contact days, drafting and issuing press releases, email comments, which piggyback the news agenda, by-lined articles and opinion columns, and roundtable discussions.
We’ve spent years building our relationships with journalists on the national, regional and trade media from Sky News and The Telegraph to the Birmingham Post and The Daily Record.
Once we’ve researched and drafted a strong press release, our experienced team devises a sell-in strategy to maximise the impact of your story.
We have excellent contacts across the print, broadcast and online media and understand the most effective ways of generating targeted coverage, which will enhance your corporate reputation.
Our approach is always proactive to ensure our approach is timely, highly effective and has maximum effect.