Understand what is changing for your brand and your organisation

Choose your mix of brand and performance measures

Your priorities may be mainly about brand position, mainly about audience action, or a blend of both. The balance can change as your programme develops. Reputation measures help you understand trust and perceptions wherever those questions matter.

We agree the mix around your objectives, audiences, timescales and available data. You can give a particular question more depth without buying a fixed set of separate measurement products.

Choose your mix of brand and performance measures

Your priorities may be mainly about brand position, mainly about audience action, or a blend of both. The balance can change as your programme develops. Reputation measures help you understand trust and perceptions wherever those questions matter.

We agree the mix around your objectives, audiences, timescales and available data. You can give a particular question more depth without buying a fixed set of separate measurement products.

How is your brand position changing?

A strong brand has meaning as well as visibility. We help you understand whether the people you want to influence know who you are, understand what you stand for and see a reason to choose you.

Depending on the brief, measures can explore:

• Awareness among the audiences you need to reach.
• Associations with the qualities, issues or expertise you want to be known for.
• Understanding of your proposition and what makes it different.
• Consideration and preference relative to relevant alternatives.
• Changes in visibility and share of conversation that help explain the wider picture.

Audience research can establish what people think. Media, social and search data adds context around the messages and information they may encounter.

How is interest turning into action?

We examine behaviour relevant to your organisation’s goals. That could include branded search, website engagement, enquiries, applications, sign-ups or conversions.

Where suitable data is available, we bring communications activity together with search, website and customer information to understand patterns and assess PR’s contribution. This helps you identify where interest is growing, where people act and where the journey may need attention.

How are trust and perceptions changing?

Reputation depends on the judgements people make about your organisation. We can investigate confidence, credibility and trust among customers, employees, partners or other priority groups.

Research and tracking can show whether perceptions are shifting, which issues concern different audiences and where expectations differ. These findings help shape communications, leadership priorities and the questions your organisation needs to address.

A report that helps you make decisions

We establish a baseline where the data allows, agree appropriate comparisons and examine change over a meaningful period.

Your report brings the selected measures together with interpretation and recommendations. It explains what has changed, why that matters and what the findings suggest you should do next, whether that is sharpening a brand message, addressing a trust issue or improving the route from attention to enquiry.

We distinguish measured changes from possible explanations. Other marketing, competitor activity and market conditions can affect results, so a movement alongside PR activity is not automatically attributed to PR.

A programme shaped around your questions

We agree the measures, research requirements, audiences, markets, data sources and depth of analysis around your needs. The scope and reporting frequency are agreed before work begins.