Understand how AI represents your brand

Start with the questions your audiences ask

We agree the audiences, topics, markets and questions that matter to your organisation. Those choices shape the sources we review, the AI responses we examine and the search data we assess.

The upstream information environment

What is being said about you, and where?

We examine the information available about your organisation across earned media, social conversation, search and owned content.

This can include the prominence and accuracy of your brand story, the themes associated with you, the credibility of relevant sources and gaps in the information available. It helps identify where media relations and other communications could build a clearer picture of your expertise, products or reputation.

Downstream AI responses

What are AI tools actually saying about you?

We assess responses to an agreed set of relevant questions. The analysis can examine whether your brand appears, how it is described, which alternatives it is compared with and whether it is recommended.

We look at factual accuracy, context, recurring associations, important omissions and the sources cited. This helps you see where your organisation is being represented clearly and where there may be errors, gaps or misleading impressions.

We document the questions, tools and timing, repeat tests within the agreed scope and report variation. AI responses can differ between tools, prompts and occasions, so the findings describe the responses observed during the assessment.

The SEO audit

How well does your website support discovery and understanding?

The audit assesses relevant search visibility, content quality and technical accessibility. Depending on scope, this includes whether important pages can be found and indexed, whether they answer audience questions and whether information about your organisation is clear and consistent.

This adds practical website and search actions to the communications recommendations. It also identifies issues that need input from your web or SEO team.

Turn the findings into priorities

OneEval GEO brings the three areas together in a report that explains the findings and recommends what to address next.

Actions might include correcting inaccurate information, improving useful content, supporting a claim with facts or case studies or focusing media relations on a gap in your public profile. We prioritise recommendations around your objectives and the issues the assessment identifies.

Where you want to understand changes in audience behaviour or organisational performance, OneEval Impact can add the relevant measures. An AI mention or citation alone does not establish trust, preference or a commercial result.

An approach informed by AMEC’s GEO principles

We assess the three areas together, following the connected approach set out in AMEC’s GEO Principles and companion practitioner’s guide. Our Managing Director, James Crawford, contributed to both publications.

An assessment shaped around your needs

We agree the breadth of the assessment with you, including markets, topics, competitors, AI tools and the depth of the SEO audit.

We agree the scope and any repeat reporting before work begins. Your proposal sets out the assessment, reporting and any follow-on support included.