A clear view of communications delivery and quality

Look closely at the work that matters

A coverage total only tells part of the delivery story. Essentials puts individual results in context, so you can understand their relevance and quality.

The measures reflect your agreed activity and may include:

• Coverage quality and relevance: the publications, topics and audiences represented in your results.
• Message delivery: whether coverage and content communicate the points you need people to understand.
• Prominence and spokesperson presence: how visibly your organisation, expertise and spokespeople feature.
• Links and authority: relevant links and the credibility of the sources carrying your story.
• Campaign outputs: the content and communications activity delivered against the plan.

Where reach estimates are used, we identify them as estimates of potential exposure. They do not tell us who actually saw a story or what they thought about it.

Use reporting to improve delivery

Essentials helps you and your account team see which stories gain relevant attention, where messages are coming through and where the work needs adjusting.

It gives account discussions a shared understanding of the results. We can use it to refine a media approach, improve content or address gaps in delivery, with reporting shaped around the agreed programme.

Build on the findings when you need a deeper answer

Essentials assesses communications delivery and quality. Questions about awareness, preference, behaviour or trust call for further research and analysis.

OneEval Impact builds on this foundation with the brand, performance and reputation measures that suit your objectives.

OneEval GEO examines the wider information environment and AI responses. OneEval Simulation helps explore possible audience reactions before a decision is made.