OneEval – Commercial is a proprietary method of evaluation which uses a range of techniques and tools to show the correlation and causation of PR to sales and other commercial outcomes.

For many businesses PR exists to move the commercial dial – to help you sell more, to get more sign-ups, to attract talented staff who want to work for you. To fulfil whatever commercial objectives you set. More often than not – ‘Is PR meaning you’re selling more stuff to more people.’