Managing your reputation online is a key skill as businesses become more social and personal privacy declines.
When faced with a reputational issue, public relations professionals are of course a good place to turn.
I originally set up my first blog because I couldn’t be found online (my name is too common), but after creating the blog I was front page of Google. With this increased visibility comes a responsibility to clean up after yourself and protect your reputation, and since then I have helped countless brands clean up their search results or project the right type of image.
As this infographic below shows, an occasional Google search of your name is no longer just for the narcissist.
Repuation Management Infographic
